Program Overview

BA (Honours) Digital Media Production

Course Summary

This course enables you to develop the creative and technical skills needed to work with industry-standard technologies and current emerging platforms in disciplines such as film, animation, interactive media, gaming, mobile applications, web-based media, social media, virtual reality, and cross-media.

How You Learn

We employ a practice-based approach to teaching and assessment set within the context of creative and industry-focused activities. You will build up a portfolio of creative work suitable for use after you graduate.

You learn through:

• Lab-based specialist workshops
• Lectures, seminars, and tutorials
• Self-directed study
• Live projects

Modules

Year 1

• Content Creation And Production (40 credits)
  • This module equips you with the team skills to create content for current and emerging online platforms.
  • You will develop valuable skills associated with working in multidisciplinary project teams.
• Creative Media Fundamentals (40 credits)
  • This module provides a practical introduction to some of the primary professional tools and creative media platforms.
  • You will develop a fundamental understanding of the nature and use of a range of creative media hardware and software tools.
• Digital Storytelling (20 credits)
  • This module introduces the principles of digital storytelling used in diverse professional contexts.
  • You will gain a practical understanding of how digital media platforms are used to communicate effectively on complex issues with diverse audiences.
• User Experience Design (Ux) (20 credits)
  • In this module, you will consider User Experience Design and the role of the User Experience (UX) Designer.
  • Applying themes and theories to your subject area, the module will introduce this important process and the key concepts within.

Year 2

• Immersive Technologies (20 credits)
  • Immersive digital platforms are used to inform, augment, enhance, and create audience experiences in a variety of different contexts.
  • In this module, you develop a critical awareness of the use of immersive digital design tools and platforms.
• Interactive Realities (20 credits)
  • This module introduces new methods and tools for creating interactive work outside the bounds of traditional screen media.
  • You will be challenged to work in interdisciplinary groups to create an interactive artefact that responds to an industry-set brief.
• Photography And Video Production (40 credits)
  • Photography and video production share the need for sound understanding of camera technologies and the production process using primarily digital workflows.
  • You will build knowledge of the creative and technical requirements for successful storytelling and communication of ideas.
• Working In Cultural, Media And Creative Industries (40 credits)
  • The aim of this module is to take you through the design, production, marketing, live streaming, and documentation of creative industries events.

Year 3

• Alternate Realities (20 credits)
  • In this module, you will focus on storytelling across mixed reality platforms.
  • You will be part of a team-based project, based on a current industry theme, which will challenge you to apply your skills and creativity to craft an "Alternate Realities" artefact.
• Digital Media Futures (40 credits)
  • This module challenges you to develop the intellectual and practical skills to use novel technologies and techniques for manipulating and interacting with digital media.
  • You will use a range of software tools to develop skills to explore new developments and methods.
• Digital Media Project Proposal (20 credits)
  • The module will ask you to produce research, planning, and pre-production materials for a major project.
  • You will be expected to demonstrate advanced key technical skills of pre-production in creative media practice.
• Independent Project In Culture And Media (40 credits)
  • This module engages you to work independently on an individual project, choosing between two possible routes: a dissertation or a digital media production.

Future Careers

This course prepares you for a future career in:

• Digital content creation
• Digital creative direction
• Digital marketing and branding
• Social media management
• Project management
• Front-end development
• App design and development
• Graphic and motion design
• Mixed reality design
• Games cinematics
• Graphic design
• Illustration
• Videography

Equipment and Facilities

On this course, you work with:

• Professional film and stills cameras
• 360 video, lighting, and studio equipment
• VR, mobile, and interactive media devices
• Specialist film, animation, and photography studios
• A full-sized professional green screen studio
• State-of-the-art PC and Mac labs
• Industry-standard software tools
• A purpose-built cinema

Where Will I Study?

You study at City Campus through a structured mix of lectures, seminars, and practical sessions as well as access to digital and online resources to support your learning.

Entry Requirements

• UCAS points: 112-120
• GCSE: English Language or literature at grade C or 4, Maths at grade C or 4
• Access: An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2
• IELTS: 6.0 with a minimum of 5.5 in all skills, or equivalent

Fees and Funding

• Home students: £9,535 per year (capped at a maximum of 20% of this during your placement year)
• International students: £17,155 per year (capped at a maximum of 20% of this during your placement year)