Program Overview

Course Summary

Fashion Management and Communication with Foundation Year

The Fashion Management and Communication with Foundation Year program at Sheffield Hallam University is a 4-year course designed to prepare students for careers in the global fashion industry. The foundation year is intended for students who do not meet the entry requirements for the BA (Hons) Fashion Management and Communication or who require extra preparation before starting degree-level study.

Course Details

• Duration: 4 years (full-time)
• Location: City Campus, Sheffield Hallam University
• Tuition Fees: £9,535 (UK students), £18,000 (International/EU students) per year
• Entry Requirements: 80 UCAS points, including a relevant subject (e.g., Art, Design, and Technology, Textiles, or Graphics)
• Language Requirements: IELTS score of 6.0 (with a minimum of 5.5 in all skills) for international students

Course Structure

• Year 1: Foundation year, including modules on creative practice, skills, and methods
• Year 2: Marketing Concepts, Visual Methodologies, and Industry Engagement
• Year 3: Fashion Forecasting, Future Now, and Industry Engagement
• Year 4: Undergraduate Sandwich Placement Applied Professional Diploma, Contemporary Practice, and Professional Identity

Modules

• Foundation Projects — Developing Creative Practice: Develops disciplinary knowledge and experience through a series of workshops and creative projects
• Foundation Skills & Methods: Introduces Art & Design practices, core skills, and techniques needed to develop a portfolio
• Marketing Concepts: Analysing Brands And Strategies: Develops written and practical communication skills, research-orientated methods, and marketing frameworks
• Visual Methodologies: The Principles Of Communicating Fashion: Introduces principles, theories, and practices of contemporary Fashion Management and Communication
• Fashion Forecasting: Trends In Fashion And Lifestyle: Recognizes and uses communication tools related to diverse future global fashion trends
• Future Now: Collaboration In Action: Collaborates with others to tackle sustainable development challenges creatively
• Industry Engagement: Innovating For Success: Applies knowledge to a real-world context through an enhanced applied project
• Undergraduate Sandwich Placement Applied Professional Diploma: Enhances professional development through a work placement
• Contemporary Practice: Exploring Critical Content: Builds on knowledge and understanding of Fashion Management and Communication theory and practice
• Professional Identity: Creating A Professional Portfolio: Creates a Fashion Management & Communication portfolio with an emphasis on professional viability and industry standard outcomes

Career Opportunities

Graduates of this course are prepared for careers in:

• Styling
• Art direction
• Performance marketing
• Events and promotion
• Journalism
• Copyrighting
• Advertising
• Digital marketing
• Influencer media
• Fashion photography
• Visual merchandising
• Trend prediction
• Public relations
• Events management
• Product development
• Brand strategy

Facilities and Resources

• Industry-standard computer hardware and software, including Adobe Creative Cloud
• Media centre with photography, film, and audio equipment
• Digital print facilities, including digital fabrication, large-format, and risograph
• Virtual reality equipment and software
• Analogue print facilities, including screen printing, fabric printing, and letterpress
• Styling kits
• Stop-motion rostrum facilities
• Book-building and framing equipment
• Woodwork facilities

Additional Information

• The course is rated Gold in the 2023 Teaching Excellence Framework (TEF) for the outstanding quality of teaching and graduate outcomes
• The course is top 10 for research impact in creative innovation and professional practice (REF 2021)
• Students have access to a wide variety of facilities across the university campuses, including a 24-hour learning centre, Students' Union, cafes, and eateries
• The university guarantees accommodation for all first-year students in popular student areas, close to campuses.