Program Overview

BA (Honours) Marketing

Course summary

This course is ranked top ten in the UK by the Guardian. You’ll combine creativity, technical know-how and hands-on experience. Balancing theory and practice, you’ll not only gain a diverse set of transferable skills, you’ll also be encouraged to develop your interests and channel them into a specialist sector of your choice.

How you learn

You’ll be taught by award-winning teachers and industry experts, who bring their experience and research into the classroom. Your course is designed by industry specialists and leading institutes – ensuring that you graduate with the knowledge and skills employers value.

Modules

Year 1

• Contemporary Marketing: This module introduces contemporary issues in business management, developing your awareness and understanding of factors affecting people and organisations in an ever-changing world.
• Foundations Of Business: This module introduces different types of businesses and organisations, focusing on operations, supply chain and marketing – developing academic literacy, business skills and future aspirations.
• Foundations Of Marketing: This module develops your understanding of marketing as a discipline. Through expert teaching, group activities and independent research, you’ll learn how marketing fits within wider organisational and brand contexts.
• Understanding People And Cultures: This module provides you with the knowledge and insight to lead, develop and engage with a diverse workforce, operating across varied business contexts.

Year 2

• Creative Brand Management: This module defines the concepts of branding, positioning and repositioning for sustainable competitive advantage, through research-informed teaching and interaction with external speakers/companies.
• Managing Business And Financial Performance For Marketers: This module develops theoretical understanding of performance management in marketing and equips you with practical tools and techniques.
• Professional Development For The Marketer: This module gives you the opportunity to enhance your employability attributes within a professional context through an enhanced applied project.

Year 3

• Consultancy Project In Marketing: This module applies your knowledge of contemporary marketing, developing critical and analytical research skills to inform decision-making in a real-life setting.
• Customer Insights And Sustainable Innovation In Marketing Strategy: This module develops your understanding of sustainability and its impact on new product development.
• Strategy In The Global And Digital Environment: This module enables you to critically evaluate how organisations develop and implement their strategies in a diverse, digital and global environment.

Future careers

Graduates from this course go on to a wide range of marketing careers, some in broad marketing management roles but also specific areas of marketing such as brand management and communications.

Equipment and facilities

You’ll study in world-class learning facilities, such as specialist labs, design studios, practice facilities, simulation environments, our award-winning enterprise centre and a 24/7 library.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Entry requirements

• UCAS points: 112-120
• GCSE: English language or literature at grade C or 4, Maths at grade D or 3
• GCSE equivalents: Level 2 Literacy or Functional Skills Level 2 English, Level 2 Numeracy or Functional Skills Level 2 Maths

Fees and funding

• Home students: Tuition fees for 2026/27 are not yet confirmed. Our tuition fee for UK students on full-time undergraduate courses in 2025/26 is £9,535 per year (capped at a maximum of 20% of this during your placement year).
• International students: Our tuition fee for International/EU students starting full-time study in 2026/27 is £18,000 per year (capped at a maximum of 20% of this during your placement year)