Program Overview

Course Summary

The MSc Food Consumer Marketing and Product Development (Work Experience) course at Sheffield Hallam University prepares students to work in the dynamic, fast-paced food industry. The course is designed to provide a detailed understanding of consumer behavior within global food systems, marketing principles that drive purchasing behaviors, and the underlying science of food.

How You Learn

This course applies theoretical knowledge in practical ways, aligned to real-world challenges facing the food sector. Students develop and apply key skills, including gap and competitor analysis, benchmarking, and sensory testing techniques. The course is delivered on-campus over three trimesters, with teaching scheduled based on the length of the course and the academic calendar.

Modules

Year 1

• Developing Food Products (30 credits)
• Food Marketing and Consumer Behavior (30 credits)
• Global Food Systems, Quality, and Sustainability (30 credits)
• Sustainable Business Strategy (30 credits)

Final Year

• Consultancy (60 credits)
• Dissertation (60 credits)
• Work Experience Project (60 credits)

Future Careers

This course prepares students to work in a range of food marketing, brand/account management, product development, or technical roles in the food industry. Previous graduates have gone on to work for retailers, food manufacturers, NHS Trusts, local councils, and voluntary, community, and social enterprises.

Equipment and Facilities

Students have access to state-of-the-art learning environments, including IT-equipped lecture halls, specialized hardware and software resources, interactive group workspaces, and a continuously expanding library. The course also utilizes industry-standard professional development kitchens, laboratories, and equipment.

Where Will I Study?

The course is taught at City Campus, located in the heart of Sheffield.

Entry Requirements

Normally, one of the following in a relevant subject:

• An honors degree, 2.2 or above
• An equivalent recognized qualification
• An HND with significant relevant industrial experience

Relevant subjects include business, science, social science, and food-related disciplines.

Fees and Funding

Home Students

The tuition fee for UK students starting full-time study in 2026/27 is £12,440 for the course. The fee includes dedicated employability support to help students prepare for and secure work experience.

International Students

The tuition fee for International/EU students starting full-time study in 2026/27 is £20,100 for the course. The fee includes dedicated employability support to help students prepare for and secure work experience.

Additional Course Costs

The links below allow students to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices students make during their course.

General course additional costs

Additional costs for Sheffield Business School (PDF, 277.5KB)

Legal Information

Any offer of a place to study is subject to students' acceptance of the University's Terms and Conditions and Student Regulations.