Program Overview

MSc Sport Business Management

Course summary

This course focuses on the core aspects of sports business. Through practice-based learning, you'll build up your existing experience with the knowledge and contacts you need. You'll leave with a degree that's recognised by the world's leading professional marketing body and respected across the industry.

How you learn

You'll improve your employability skills and develop specialist knowledge of the global sports industry. You'll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements, while attaining a sound theoretical grounding under the guidance of our experts.

• Lectures
• Seminars
• Workshops
• Research projects for major clients
• Optional industry placements
• Independent learning

Applied learning

Work placement

You'll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organisation, as well as a member of academic staff. We'll use our network of local, regional, national and international employers to help secure you a challenging and fulfilling experience.

Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC and Sheffield Wednesday FC.

Live projects

As part of your studies, you'll undertake an industry-based research project – working with sport organisations to solve problems or explore potential market opportunities.

Networking opportunities

The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you'll gain access to once you join the course.

Modules

Final year

Compulsory modules

• Economics And Finance For Sport Managers (30 credits)
  • Assessment: Coursework (100%)
• International Strategy And Marketing For Sport (30 credits)
  • Assessment: Coursework (100%)
• Leadership And Organisational Development (30 credits)
  • Assessment: Coursework (50%), Practical (50%)
• Sport Research And Consultancy (30 credits)
  • Assessment: Coursework (100%)
• Work-Based Learning Project In Sport (60 credits)
  • Assessment: Coursework (100%)

Future careers

This course prepares you for a career in:

• Regional, national and international sporting bodies
• Local authority and voluntary sector sport
• Sporting clubs
• Sport leagues
• Major venues and facilities
• Event management organisations
• Sports consultancies
• Player-agent organisations
• Sport-related government agencies
• Sponsorship procurement

Previous graduates of this course have gone on to work as:

• Business development professional at Arsenal FC
• Coaching projects consultant in the Premier League
• CRM and insight manager at Leaders in Sport
• Research and insight analyst in Formula 1
• World para snow sports manager at the International Paralympic Committee

Equipment and facilities

360 tour - sports facilities

You'll study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Where will I study?

• Collegiate Campus
• Collegiate Crescent, Sheffield, S10 2BP

Entry requirements

All students

• Normally a first degree 2:2 or above in a sport-related or business and management-related subject
• OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management

We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications.

Additional information for EU/International students

• If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page
• For details of English language entry requirements (IELTS), please see the information for 'All students'

Fees and funding

Home students

• Our tuition fee for UK students starting full-time study in 2025/26 is £11,590 for the course

International students

• Our tuition fee for International/EU students starting full-time study in 2025/26 is £19,705 for the course

Postgraduate student loans

• Up to £12,858 is available in 2025/26 for home students on most masters courses

Additional course costs

• The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses
• These are estimates and are intended only as an indication of potential additional expenses
• Actual costs can vary greatly depending on the choices you make during your course
• General course additional costs
• Additional costs for Sport and Physical Activity (PDF, 144.2KB)

Legal information

• Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations

Postgraduate course rankings

• Our MSc Sports Business Management course is rated 5th in the UK, 13th in Europe and 35th globally (Sports Business Postgraduate Course Rankings 2021)