Program Overview

BSc (Honours) Events Management

Course summary

This course prepares you for a career in events management, covering all aspects of the industry. You'll learn about event design, technology, marketing, operations, safety, and successful business management. You'll design and deliver different types of events, from festivals and concerts to fashion shows, brand launches, sports and Esports, conferences, exhibitions, and luxury weddings.

How you learn

Our award-winning lecturers have years of professional experience in different sectors of the events industry. They're actively involved in applied and impactful research. You'll learn through:

• Lectures, seminars, and workshops
• Planning and producing your own live event
• Live projects with external organisations
• Industry guest speakers, field trips, and site visits
• Attending or volunteering at live events and festivals
• Independent study and group work

Modules

Year 1

• Applied Academic Skills: Develop academic skills for successful completion of Level 4 and progression to further undergraduate study.
• Creating And Marketing Experiences: Understand the range and nature of resources available to future professionals to enable creative experience design and marketing.
• Events And Festival Industry And Concepts: Understand and evaluate the global event and festival industry and associated sectors.
• Finance And Data Interpretation: Introduce the fundamental aspects of data analysis, accounting concepts, and applications.

Year 2

• Conference, Exhibition And Business Events: Cover a variety of topics relating to exhibitions, business, and corporate events.
• Event Operations And Safety Management: Show the strategic importance of event operation management and safety management.
• Experiential Marketing Events: Gain knowledge and understand key ideas and theories relating to how events are used for marketing.
• Foreign Language (French, Spanish, Italian): Develop self-confidence and intercultural skills through language study.
• Learning In The Workplace: Spend time working in a relevant environment, offering an opportunity to enhance employability experience and skills.
• Personal And Professional Development: Prepare for and experience work environment(s) relevant to your sector and reflect on and hone personal and professional skills.
• Study Abroad - Sheffield Business School: Spend a semester at one of the University's approved partner institutions worldwide.
• Weddings And Luxury Events: Appraise the variety of personal events in the context of diverse communities and understand the significance, trends, and challenges associated with the planning and organising of events within this dynamic market sector.

Year 3

• Hot Topics In Events, Festivals, And Esports: Draw on the latest trends within the event, festivals, entertainment, and esports industries.
• Live Event Experience: Develop graduate employability by working with an organisation as the client and other external stakeholders, to plan and deliver a successful live event experience.
• Managing Outdoor, Sporting, Cultural And Creative Events: Develop and apply specialised knowledge, critical understanding, and professional skills required for the effective management of outdoor, sporting, cultural, and creative events.
• Foreign Language (French, Spanish, Italian): Develop self-confidence and intercultural skills through language study.
• Strategic Experience Design: Appreciate the strategic importance of shaping and delivering well-designed event experiences from the perspectives of client, attendee, and other relevant stakeholder groups.

Future careers

This course prepares you for a career in:

• Events agencies
• Outdoor and sport events management
• Wedding and luxury events management
• Business event management, exhibitions, and conferences
• Fundraising events
• Venue finding and management
• Festivals and music events
• Events client management
• Event project management
• Experience design
• Experiential marketing

Equipment and facilities

Our students learn and develop their events management skills in our events spaces and specialist facilities on campus and deliver their live events directly in the community through a wealth of partner venues in Sheffield and the surrounding area. Additionally, our students develop their digital skills using industry specialist events management software to plan and manage events.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars, and practical sessions as well as access to digital and online resources to support your learning.

Entry requirements

• UCAS points: 112-120
• GCSE: English language or literature at grade C or 4, Maths at grade D or 3
• Additional requirements for EU/International students

Fees and funding

• Home students: £9,535 per year (capped at a maximum of 20% of this during your placement year)
• International students: £18,000 per year (capped at a maximum of 20% of this during your placement year)