Program Overview

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Bachelor en Management Appliqué (Option Créative Industries)

Overview

Study creative industries management and gain the skills to support, market, and drive success in the creative industry. The Bachelor en Management Appliqué (Option Créative Industries) is a programme designed for students aiming to excel in the creative industries. This bachelor's degree in France focuses on providing students with essential management skills to deal with the challenges of creative businesses, such as music, film, and digital applications.

Course Structure

• Initial training
• Awarded degree: Bachelor en Management Appliqué
• Language: French or English
• Pre-requisites: Baccalaureate (BAC +0) / Equivalent
• Duration: Three years/1350 hours
• Credits: 180 ECTS
• Tuition fees: €9,000/year
• Intake: January / September

Key Highlights

• Acquire specialised skills that include knowledge of the creative industry’s internal and external dynamics, as well as knowledge of advanced digital tools.
• Cultivate creativity and innovation, learning to apply artistic insights to management practices.
• Learn about diverse business models, strategies, and best practices to develop innovative solutions.
• Enhance critical thinking and cultivate leadership skills to tackle business challenges.
• Gain deeper understanding of managerial skills in planning, organising, strategising, and marketing.
• Build a network of industry experts, fostering professional connections and collaborations.
• Gain practical experience through internships, real projects, and analysing business cases.

Curriculum 2025/2026

Bachelor en Management Appliqué (Option Créative Industries) - 180 ECTS

Summary description of the Bachelor en Management Appliqué (Option Créative Industries) 180 ECTS

Our courses and training programmes allow students to apply their knowledge to professional fields that interest them. This programme focuses on various components and aspects of management and business administration within the creative and events industries, regardless of whether they are employed by companies, are self-employed, or are public sector organisations. It includes six semesters of study and features core curriculum units covering the following areas: namely business organisation, corporate finance and accounting, human resource management, marketing, project management, business strategy, and business English. Specialised curriculum units include introduction to the creative industries, event organisation and management, customer relationship management, communication strategies in the creative sector, digital marketing, law and entrepreneurship, ethics and sustainability in the creative sector, and cultural management and policy.

In the final year, you will also have the opportunity to undertake internships or conduct research on a topic of your choice.

The assessments consist of 50% continuous assessment and 50% end-of-semester exams (written exams, open-book exams, or in-class assignments). The teaching methods are participatory and interactive, and include numerous references to the real-world workplace, with participation in real case studies and analyses. It prepares you for contemporary practices in the creative industries in a realistic manner.

Semester 1

• Business organisation
• Managerial Finance
• Introduction to Creative Industries
• Events Organisation and Management

Semester 2

• Business organisation
• Managerial Finance
• Business English 1 and 2
• Client Relation Management

Semester 3

• Business English 1 and 2
• Human Resources Management
• Marketing
• Communications Strategies in the Creative Sector

Semester 4

• Project management
• Business Strategy
• Digital Marketing et Production
• Ethics and Sustainability in the Creative Sector

Semester 5

• Intellectual Property and Patents
• Cultural management and policies
• OPTION 1 Placement and Placement Report
• OPTION 2 Partnerships, sponsoring and fund-raising
• OPTION 2 Entrepreneurship and business skills in the creative industries

Semester 6

• OPTION 1 Research Methods
• OPTION 1 Dissertation
• OPTION 2 Business Research Methods
• OPTION 2 Placement and placement report

Programme Benefits

The programme is structured as a journey through the media world. Students will gain further practical experience of managing and marketing creative processes and products. Teaching is delivered by business and creative professionals with a focus on what is important to you – your employability.

Key benefits include:

• Global perspective
• Career readiness
• Field-specific expertise
• Practical learning

Entry Requirements

• Academic qualification documents
• For admission into our Bachelor en Management Appliqué (Option Créative Industries) programme, we require certificates and transcripts for achieved qualifications. This programme requires students to hold a Baccalaureate (BAC +0) / equivalent.
• All certificates provisional for up to 2 years.

Fees and Funding / Scholarship

• Programme duration: Three years/1350 hours
• Credits: 180 ECTS
• Language: French or English
• Tuition fees: €9,000 per year
• Course structure: Initial training
• Awarded degree: Bachelor en Management Appliqué
• Intake: January / September

Scholarship

At École de Management Appliqué, we prioritise quality education. We are actively looking for students who are passionate about becoming business leaders and making a difference in this competitive world. If you are one of them, then we would love to hear from you.

We are offering scholarships for upcoming intakes, ensuring that talented individuals excel academically and professionally.

You can receive a scholarship of up to 25% for the September 2025 intake, covering your first year's tuition fees. These scholarships are awarded based on academic excellence or outstanding achievements in extracurricular activities.

Career Opportunities

Schools who complete the Bachelor en Management Appliqué (Option Créative Industries) at École de Management Appliqué, have the opportunity to explore various roles in the creative industry, including:

• Project officer
• Communication assistant
• Cultural production assistant
• Cultural marketing assistant
• Consultant
• Event coordinator
• Further studies

Choosing the Bachelor en Management Appliqué (Option Créative Industries) at École de Management Appliqué sets you on a path towards a successful career. The programme prepares you to lead in a modern-day setting.