Program Overview

Mastère en Marketing Digital et Analytique

Overview

The Mastère en Marketing Digital et Analytique is a two-year full-time program that prepares students for versatile roles as digital marketing managers. The program focuses on acquiring knowledge related to data usage and analysis, as well as the strategies required to drive business activities.

Course Structure

• Initial training
• Awarded degree: Mastère en Marketing Digital et Analytique
• Language: French or English
• Pre-requisites: Undergraduate Degree (BAC +3) / Equivalent
• Duration: 2 years / 900 hours
• Credits: 120 ECTS
• Tuition fees: €10,000 per year
• Intake: January / May / September

Key Highlights

• Mastering data analysis to interpret and leverage online interactions
• Content creation
• Understanding SEO and SEM
• Managing client relationships
• Developing and analyzing marketing strategies
• Leading teams and managing projects
• Conducting studies, evaluations, and marketing plans

Objectives

• Design and analyze content while personalizing marketing campaigns
• Assess online presence and become proficient with analysis tools
• Align content with the company’s strategy
• Develop a marketing data management strategy
• Analyze and evaluate market segments and consumer behavior
• Measure campaign performance and ensure continuous optimization
• Lead teams and manage projects
• Handle marketing data to enhance performance
• Manage budgets effectively
• Familiarize with key performance indicators in digital marketing to maximize efficiency

Additional Skills Acquired

• Managing legal and regulatory compliance in digital marketing
• Leading teams and projects inclusively
• Using marketing tools for performance evaluation
• Applying ethical principles in marketing
• Leveraging AI tools and technologies
• Engaging in professional simulations and real-world scenarios
• Applying regulatory accessibility and compliance criteria in data management
• Using data visualization tools effectively
• Assessing the company’s online presence
• Defining market segments through data analysis techniques
• Identifying target audiences by creating detailed personas
• Presenting strategic plans and recommendations to senior management

Modules

Module 1: Strategic Planning and Decision-Making

• Content Marketing and Advertising
• Introduction to Design
• Introduction to Strategic Analysis
• Data Synthesis and Prioritization of Actions
• Marketing Ethics

Module 2: Online Presence and Digital Audits

• Introduction and Internal/External Diagnostics
• Introduction to Analysis
• Analysis Tools and Data Collection

Module 3: Segmentation, Consumer Behaviour, Business Requirements and Responsibilities

• Introduction to Market Segmentation
• Identifying the Target Audience
• Introduction to SEO and Online Growth Drivers
• Introduction to Consumer behaviour and Preferences
• Accessibility and Compliance

Module 4: Digital Marketing Channels

• Introduction to Digital Marketing Metrics
• Analysis and Reporting
• Defining SMART Objectives
• Identifying Effective Marketing Channels
• Performance Data Analysis

Module 5: Personalizing Digital Marketing Campaigns

• Principles of Personalisation
• Data Visualization and Audience Analysis
• Creative Personalization Techniques
• Marketing Automation Tools
• Integrating Personalization Strategies

Module 6: Performance Analysis and Campaign Optimization

• Content Structure and Formatting
• Forecasting and Resource Allocation
• Integration and Application
• Managing Legal and Regulatory Compliance in Digital Marketing

Module 7: Introduction to Project Management

• General Principles
• Project Infrastructure

Module 8: Digital Marketing Project Planning

• Project Scoping
• Project Planning

Module 9: Reporting and Continuous Optimization

• Introduction to Digital Marketing Data Management
• Data Collection and Analysis Planning
• Tracking Key Performance Indicators and Objective
• Performance Monitoring and Real-Time Management
• Managing Cross-Functional Teams and Data

Module 10: Team and Resource Management

• Introduction to Team and Resource Management
• Human Resources in Project Management
• Team Coordination and Task Distribution
• Objective Monitoring and Evaluation
• Regular Progress Tracking
• Providing Technical Support and Training
• E-Learning and Tutorials
• Integration and Application

Module 11: Project Management and Coordination

• Introduction to Project Planning
• Using Project Management Tools
• Resource Allocation and Budgeting
• Inclusive Project Management
• HR Management Tools and Processes
• Data Visualization and Reporting
• Building Summary Dashboards
• Creating Clear and Understandable Reports
• Presenting Dashboards to Stakeholders
• Continuous Optimization and Improvement

Module 12: Steering a Digital Marketing Project

• Building and Presenting a Digital Marketing Project

Why Choose the Mastère en Marketing Digital et Analytique at EMA

• Our team of experienced trainers enables learners to broaden their practical experience in the field of marketing.
• We provide an excellent blend of learning theories, allowing learners to maximize their understanding and achieve their professional goals effectively.
• We foster strong connections between learners and businesses, bridging the gap between education and industry.
• We support learners in developing an extensive network, helping to build successful careers for each individual.
• We offer a global perspective on learning and a practical understanding of how finance operates in real-world scenarios.

Entry Requirements

• Academic Qualifications Documents
• Certificates and transcripts of previously obtained degrees
• Applicants must hold a bachelor's degree (BAC +3) or an equivalent qualification

Tuition Fees and Financing/Scholarships

• Duration Of The Programme: 2 years/900 hours
• Crédits: 120 ECTS
• Language: French, English
• Tuition Fees: €10,000 per year
• Course structure: Initial Training
• Awarded degree: Mastère en Marketing Digital et Analytique
• Intake: January / May / September

Scholarships

• At EMA, providing high-quality education and ensuring the well-being of our students are our top priorities.
• We offer scholarships for the upcoming cohorts, allowing talented individuals to excel academically and professionally.
• Students can receive a scholarship covering up to 25% of their tuition fees for the first year, based on academic excellence or notable achievements in extracurricular activities.

Career Opportunities

• Digital Marketing Project Manager
• Community Manager
• Brand Manager
• Digital Marketing Manager
• Digital Transformation Consultant
• Data Analyst

Frequently Asked Questions (FAQs)

• Q. What is the duration of the Mastère en Marketing Digital et Analytique in Paris? A. The Mastère en Marketing Digital et Analytique in Paris at EMA is a two-year full-time programme.
• Q. Is the Mastère en Marketing Digital et Analytique in Paris taught in English or French? A. The Mastère programme in Paris is offered exclusively in French.
• Q. What makes the Mastère en Marketing Digital et Analytique at EMA in Paris unique compared to other Mastère programmes in France? A. Our Mastère combines academic training with practical experience, an expert team of trainers, and a community of learners, offering a clear advantage over other Mastère programmes in France.
• Q. Are there scholarships available for the Mastère en Marketing Digital et Analytique programme in Paris? A. Yes, please contact EMA’s support team to learn more about the available scholarships for the Mastère programme in Paris.
• Q. Are there specific software or tools taught as part of the Mastère en Marketing Digital et Analytique at EMA in France? A. Yes, learners will be trained in advanced marketing software and tools to enhance their analytical skills and prepare them for the industry.