Public Relations

2 years – Ontario College Diploma

Overview

Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

Includes a seven-week work placement

Your Future Career

• Communications
• Social Media
• Sports and entertainment agencies
• Government agencies and ministries
• Corporations
• Non-profit organizations
• Media agencies
• Freelance/Contract work

What You Learn

• Media relations
• Strategic communications planning
• Crisis communications
• Social media tools and techniques
• Integrated marketing
• Event management
• Media writing
• Brand management
• Digital analytics

Admissions Requirements

• OSSD or equivalent, ENG4C or ENG4U or equivalent
• If English is not your first language you must provide proof of English competency.
• View current English Language Proficiency Requirements.

Curriculum

Semester 1

• ACM100 | Introduction to Marketing
• BUS112 | Digital Media I
• BUS114 | Communications Law & Ethics
• BUS116 | Communication Planning I
• CMM125 | College Communications
• GENED | General Education Elective - Online (PR Sem 1)

Semester 2

• ACM206 | Business Presentations
• BUS122 | Digital Media II
• BUS124 | Communications Planning II
• BUS126 | Media Writing
• BUS128 | Video Production
• GENED | General Education Elective - Online (PR Sem 2)

Semester 3

• ACM306 | Principles of Project Management
• BUS220 | Brand Management for PR
• BUS234 | Specialized Communications
• BUS236 | Social Media Tools and Techniques
• BUS242 | Event Management Planning
• GENED | General Education Elective - Online (PR Sem 3)

Semester 4

• ACM304 | Integrated Marketing Communications
• ACM310 | Job Preparation
• BUS245 | Corporate Social Responsibility
• BUS246 | Media Relations
• BUS248 | Research & Analytics
• BUS250 | Placement

Tuition Fees - International

2 years – Ontario College Diploma

Year	Tuition	Ancillary Fees	Material Fee	Trip Fee	Total
2	$15547.5	$1259	-	-	$16806.5

What You Need

Textbooks:

Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts.

Technology/Devices:

Canadore College has implemented Bring Your Own Device (BYOD) to enhance your learning experience in and out of the classroom while ensuring flexibility in learning.

To learn more about BYOD and to find out what is required for your program, please visit

You will also need:

• Business Outfit - Up to $100.00

Certification/Accreditation

Ontario College Diploma

Learning Outcomes

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines

Program Information

• Overview
• Admissions Requirements
• Curriculum
• Tuition Fees - International
• What You Need
• Certification/Accreditation
• Learning Outcomes
• Experiential Learning

Canadore College

---

Overview:

Canadore College is a publicly funded college located in North Bay, Ontario, Canada. It offers a wide range of programs and services to students, including diploma, certificate, and apprenticeship programs. The college is known for its commitment to providing students with a high-quality education and a supportive learning environment.

---

Services Offered:

Canadore College offers a variety of services to support students in their academic and personal endeavors. These include:

Academic Support:

Academic planning, credit transfers, and student success services.

Financial Aid:

Scholarships, bursaries, and payment plans.

Student Life:

Residence, student clubs, events, and athletics.

International Student Support:

Assistance with visa applications, immigration, and cultural adjustment.

Career Development:

Career counseling, job search assistance, and internship opportunities.

Health and Wellness:

Mental health services, a dental clinic, and fitness facilities.

---

Student Life and Campus Experience:

Canadore College provides a vibrant and engaging campus experience for its students. Students can participate in a variety of activities, including:

Student Clubs and Organizations:

Joining clubs and organizations related to their interests.

Events:

Attending social, cultural, and academic events throughout the year.

Athletics:

Participating in varsity sports or recreational activities.

Residence:

Living on campus in modern, furnished suites.

---

Key Reasons to Study There:

High-Quality Education:

Canadore College is known for its high-quality programs and experienced faculty.

Supportive Learning Environment:

The college provides a supportive and inclusive environment for students to succeed.

Career-Focused Programs:

Many programs are designed to prepare students for specific careers.

Experiential Learning Opportunities:

Students have opportunities to gain practical experience through internships, co-ops, and other hands-on learning experiences.

Vibrant Campus Life:

Canadore College offers a variety of activities and events to enhance the student experience.

---

Academic Programs:

Canadore College offers a wide range of academic programs in various fields, including:

Business and Management:

Business Administration, Marketing, Human Resources, and more.

Health Sciences:

Nursing, Paramedicine, Dental Hygiene, and more.

Technology:

Computer Programming, Electrical Engineering Technology, and more.

Trades and Apprenticeship:

Carpentry, Welding, Plumbing, and more.

Arts and Design:

Graphic Design, Photography, and more.

---

Other:

• Canadore College has a strong commitment to sustainability and has a goal of becoming carbon neutral by 2031.
• The college has a strong focus on Indigenous education and provides comprehensive support for Indigenous learners.
• Canadore College has a campus in West Parry Sound, Ontario, in addition to its main campus in North Bay.