Program Overview

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Public Relations

2 years – Ontario College Diploma

Overview

Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

Includes a seven-week work placement

Your Future Career

• Communications
• Social Media
• Sports and entertainment agencies
• Government agencies and ministries
• Corporations
• Non-profit organizations
• Media agencies
• Freelance/Contract work

What You Learn

• Media relations
• Strategic communications planning
• Crisis communications
• Social media tools and techniques
• Integrated marketing
• Event management
• Media writing
• Brand management
• Digital analytics

Admissions Requirements

• OSSD or equivalent, ENG4C or ENG4U or equivalent
• If English is not your first language you must provide proof of English competency.
• View current English Language Proficiency Requirements.

Curriculum

Semester 1

• ACM100 | Introduction to Marketing
• BUS112 | Digital Media I
• BUS114 | Communications Law & Ethics
• BUS116 | Communication Planning I
• CMM125 | College Communications
• GENED | General Education Elective - Online (PR Sem 1)

Semester 2

• ACM206 | Business Presentations
• BUS122 | Digital Media II
• BUS124 | Communications Planning II
• BUS126 | Media Writing
• BUS128 | Video Production
• GENED | General Education Elective - Online (PR Sem 2)

Semester 3

• ACM306 | Principles of Project Management
• BUS220 | Brand Management for PR
• BUS234 | Specialized Communications
• BUS236 | Social Media Tools and Techniques
• BUS242 | Event Management Planning
• GENED | General Education Elective - Online (PR Sem 3)

Semester 4

• ACM304 | Integrated Marketing Communications
• ACM310 | Job Preparation
• BUS245 | Corporate Social Responsibility
• BUS246 | Media Relations
• BUS248 | Research & Analytics
• BUS250 | Placement

Tuition Fees - International

2 years – Ontario College Diploma

Year	Tuition	Ancillary Fees	Material Fee	Trip Fee	Total
2	$15547.5	$1259	-	-	$16806.5

What You Need

Textbooks:

Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts.

Technology/Devices:

Canadore College has implemented Bring Your Own Device (BYOD) to enhance your learning experience in and out of the classroom while ensuring flexibility in learning.

To learn more about BYOD and to find out what is required for your program, please visit

You will also need:

• Business Outfit - Up to $100.00

Certification/Accreditation

Ontario College Diploma

Learning Outcomes

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines

Program Information

• Overview
• Admissions Requirements
• Curriculum
• Tuition Fees - International
• What You Need
• Certification/Accreditation
• Learning Outcomes
• Experiential Learning