Program Overview

The Master in Brand Management and Communication at Rome Business School prepares future brand leaders through a strategic, practical, and globally focused curriculum. Starting October 2025, the program delivers real-world learning and strong career outcomes, with an average +28% salary increase within one year.

Learning Option

• On-campus format
• Language: English
• Flexible study: Live-streamed lectures + on-demand access via digital platform

Program Content

Students gain comprehensive business, marketing, and analytical skills through modules including:

• Financial Statement Analysis
• Project & Operations Management
• Traditional & Digital Marketing
• Brand Analysis & Strategy (SWOT, positioning, identity)
• Crisis Communication Planning (mock simulations)
• Strategic Marketing & Sales Thinking
• Business Strategy & SBUs
• Managerial Economics (entrepreneurship & business planning)
• Management Accounting (costing, budgeting, CVP, investment appraisal)
• Data Analytics for Managers (interpreting large datasets for business decisions)

Key Highlights

• Business Practice Lab with Havas
• 12 hours of hands-on sessions led by Havas managers, working on real branding challenges.
• Career Accelerator Program
• Personalized coaching, CV workshops, and career development to shape your unique career path.
• Brand Strategy & Crisis Simulations
• Build complete crisis communication plans, define key messages, and simulate real-time responses.
• Recognized Rankings
• Featured in QS and Eduniversal global rankings for academic excellence.

Career Outcomes

Graduates are employed at top companies such as GroupM, Dentsu, and L'Oréal.

Support includes:

• Direct field shadowing
• Headhunter and mentor support
• Dedicated Career and Entrepreneur Services team

Average salary increase: +23–28%

International Faculty

90% of instructors are professionals active in global markets, blending theory with real-world tools and methodologies from day one.

Student Experience

A multicultural community fostering networking and professional collaboration. Students praise the diversity, support, and career relevance of the program:

“I developed skills in marketing, sales, data analysis, and business strategy. These made me more competitive in today’s job market.” – Ana R., Oman

“The international environment enriched my learning experience.” – Maria D., Spain