Program Overview

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Programs by Area of Study

Business

• MGMT210 Advertising and Promotion
  • (3.0 credits)
  • This course examines what is involved in the management and planning of advertising and its integration with other promotional activities.
  • Some of the topics include the evolution of advertising, advertising's role in business, the organizations that comprise the advertising industry, working relationships between the client and the agency, the content of advertising plans and its relationship to strategic planning, the creative planning process, and media objectives.
  • Prerequisites: MGMT 107 - Fundamentals of Marketing
  • Restrictions: Must be in Business Management Certificate, Diploma or Post Degree program.
  • Other Hours: 45

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