Program Overview

Master of European Tourism, Wine, and Agrifood Management

Overview

This European master’s program offers a unique combination of expertise in management, entrepreneurship, innovation, marketing, and digitalization specifically adapted to the tourism, wine, wine tourism, and agrifood industries in France and Italy.

Students gain a holistic understanding of the challenges, opportunities, and trends in these dynamic industries, while developing business, leadership, and decision-making skills. Practical experience is at the heart of the program, enabling students to immerse themselves in the business world through applied research projects (On-Site Training Days and Open Innovation Laboratories).

Program Objectives

• European industries and markets: Identify the main challenges facing the European tourism, wine, and agrifood industries
• Marketing and digitalization: Understand the fundamentals of marketing and digitalization applied to European tourism, wine, and agrifood businesses and organizations
• Management, innovation, and entrepreneurship: Develop innovative managerial and entrepreneurial skills in response to the complexity of professional situations in the European tourism, wine, and agrifood industries
• Wine, food, and cultural heritage: Enhance your knowledge of European tourism, wine, and agrifood products and services
• Open innovation laboratories, soft skills, and research methods: Deploy research methodologies that help create value for professionals in the European tourism, wine, and agrifood industries

Strengths of the Program

• The only master's degree in the Grand-Est region specialized in wine, agrifood, and tourism
• Co-op, an effective way of gaining real professional experience
• Level 7 (BAC+5) RNCP* certified throughout France
• RNCP certification attests to the degree's recognition by the State, as well as its relevance and suitability for the job market. RNCP 35916.

Skills Developed

Hard Skills

• Human resources management
• Defining and implementing a marketing and communications plan
• Analysis and understanding of tourism, wine, and agrifood sectors
• Knowledge of law and financial control
• Purchasing in the tourism, wine, and agrifood industry

Soft Skills

• Team spirit
• Working in a multicultural and international environment
• Intercultural communication
• Entrepreneurial mindset
• Adaptability
• Creativity
• Stress management

Job Prospects

• Tourism industry: Tourism development manager, sustainable tourism specialist, tourism policy analyst, hotel consultant, catering manager, tour operator, etc. in travel agencies, hotels, resorts, restaurants, tourist information centers, NGOs, on cruise ships, etc.
• Wine industry: Wine tourism guide, wine tasting manager, export manager, industry marketing specialist, etc. in wineries, wine boutiques, etc.
• Agrifood industry: Agrotourism manager, writer/blogger specialized in wine and food, culinary tourism coordinator, etc.

Entry Requirements

• 3-year undergraduate degree, Master (1st year), M1 Management at EM Strasbourg

Degree Awarded

• Master’s degree

Language

• French and English

Study Format

• Full Time + Co-op

Duration

• 1 to 2 years

Program Directors

• Didier WEHRLI (First Year)
• Coralie HALLER (Second Year)