Program Overview

Bachelor of Arts in Multimedia Design

Designers with capabilities across multimedia have the creative world open to them, with opportunities in graphics, illustration, web, gaming, film and video, social media and photography to name a few. The entire world engages with every aspect of modern life through various forms of media, and the it is the creators behind this imagery, videography and innovative art that we are shaping through our courses. Multimedia is also non-specific by industry, meaning that the skills and knowledge possessed by these versatile designers can offer careers in literally any sector or organization – the sky’s the limit.

Program Content

At the beginning, students are exposed to the role of imagery in culture, along with the ability to translate concepts, subjects, themes or narratives into visual language. Focus is given to today’s computer culture, covering information networks, multimedia environments and design and innovation processes. Each specialization option develops a solid base of multimedia skills and knowledge, encompassing interface design, 2-D animation, video production, web-based design, and digital audio, and hands-on experience with real-world multimedia production.

Budding photographers and videographers have their talent nurtured by learning technical skills and the process and philosophy of the art, moving on to image modification skills. Hand artists will also excel here in learning the translation of their craft to the digital medium. Students also have the choice to undertake an internship in one of our media, advertising, and production houses, preparing them to step into the workplace as ready designers.

With electives offered across business and professional services as well as technology entrepreneurship, designers are well-versed in not only the technical and creative side of their field, but are also given the awareness of how their skills enhance companies and products, enabling them to take on leadership roles in a variety of sectors.

Who should apply?

This four-year undergraduate program gives students the opportunity to specialize in mass communication, production, or advertising, so an interest and knowledge of these industries will be a bonus. If you have a creative flair and excellent visual communication skills, or perhaps an interest or passion for art, then Multimedia Design is for you. Students who possess strong IT skills and have a basic understanding of design software will also have an advantage on this creative program.

Program Learning Outcomes

Upon successful completion of the program a graduate will be able to:

1. Demonstrate critical knowledge of theory, elements, and principles of multimedia design.
2. Identify the major cultural and ethical components of multimedia design, as well as its history and aesthetics.
3. Utilize the various production techniques and methods in multimedia design.
4. Adhere to the discipline’s ethical codes and contribute to the development profession.
5. Employ the skills necessary to review, analyze and critically evaluate literature; to conduct original research; to draw and report conclusions.
6. Utilize analytical skills by reviewing, critiquing, evaluating professional works; synthesize information in the field of multimedia.
7. Define and analyze multimedia design problems; develop innovative and creative design solutions, meeting regional and international standards.
8. Demonstrate the ability to use industry standard multimedia design software.
9. Communicate effectively and creatively in both writing and presentations, as well as by combining multi-media image, sound, video, animation and text.
10. Demonstrate leadership qualities, entrepreneurship, and strong professional work ethics.
11. Employ soft-skills and self-confidence; work effectively independently and in a team.
12. Understand various career development options and make informed choices.

Program Requirements

Program Name

Bachelor of Arts in Multimedia Design

Total Number of Credits

125 Credits

Course Information

General Requirements

• National Requirements (7 Credits)
  • ARHG 101/104: Arabic for Non-Arabic/Arabic Speakers (3 Credits)
  • ARHG 106: Modern History of Bahrain (2 Credits)
  • ARHG 107: Human Rights (2 Credits)
• English Requirements (9 Credits)
  • ENGL 101: Composition I (3 Credits)
  • ENGL 102: Composition II (3 Credits)
  • ENGL 205: Business Communication (3 Credits)
• Social and Behavioral Science Requirements (3 Credits)
  • ENGL 205 Business Communication (3 credits)
• Mathematics Requirements (3 Credits)
  • MATH 115 Introduction to Probability and Statistics (3 credits)
• ICT Requirements (3 Credits)
  • COSC 101: Introduction to Computing (3 Credits)
• Lifelong Learning Requirements (1 Credit)
  • UNSS 101: University Success (1 Credit)
• Natural Science Requirements (4 Credits)
  • Students should complete a minimum of 4 credits, including at least 1 credit lab from the Natural Science list of the general Education.
• Arts and Humanities Requirements (3 Credits)
  • Students may choose any of the courses that satisfy the Art and Humanities Requirements approved by the College of Arts and Sciences.
• General Education Electives (8 Credits)
  • A minimum of 8 credits can be taken from any of the general education courses (free general education electives).

Core Requirements

• DSGN 111: Basic Design I (3 Credits)
• DSGN 112: Basic Design II (3 Credits)
• CMAD 141: Digital Media I (3 Credits)
• CMAD 142: Digital Media II (3 Credits)
• CMAD 121: History of Media, Art, and Design (3 Credits)
• CMAD 131: Introduction to Mass Communication (3 Credits)
• CMAD 211: Photography Techniques (3 Credits)
• CMAD 261: Video Production I (3 Credits)
• DSGN 301: Web Design (3 Credits)
• DSGN 411: Physical Interaction Design (3 Credits)
• DSGN 221: Introduction to Multimedia (3 Credits)
• CMAD 412: Media Law and Professional Ethics (3 Credits)
• CMAD 431: Entrepreneurship for Media and Design (3 Credits)
• CMAD 495: Foundation Media Research Methods (3 Credits)

Major Requirements

• DSGN 232: Digital Vector Graphics (3 Credits)
• DSGN 301: Web Design (3 Credits)
• DSGN 331: Multimedia Design (3 Credits)
• DSGN 332: Multimedia Production (3 Credits)
• DSGN 341: 3-D Computer Graphics (3 Credits)
• DSGN 201: Typography (3 Credits)
• DSGN 244: Digital Image Processing (3 Credits)
• DSGN 411: Physical Interaction Design (3 Credits)
• DSGN 323: Sound and Image (3 Credits)
• DSGN 401: Capstone Project I (6 Credits)
• DSGN 405 Multimedia Design Internship (3 Credits)

Major Electives

• Students pursuing Bachelor of Arts in Multimedia Design must complete a minimum of nine elective credits in design (DSGN) coursework offered at or above the 200-level and which are not considered courses within the major requirements.

Professional Electives

• Students pursuing a Bachelor of Arts in Multimedia Design must complete a minimum of 9 elective credits. Elective credits can be earned via any courses offered at or above the 100-level.

Career Progression

Multimedia design is one of the most dynamic fields, where designers develop and integrate visuals, audio, and videos, to communicate concepts and solve problems.

Upon completion of the program, graduates can work efficiently and successfully in various fields of media and communication; within the creative industry, advertising and more. Possible careers that students might pursue are:

• Multimedia Design
• Graphic Design
• Motion Design
• Creative Direction
• Video, Television, Film Production
• Web Design & Development
• Photography
• Animation Design
• Advertising Design
• Sound Design

Learning Progression

Upon completion of the Multimedia Design program, graduates will have solid knowledge of the field and will be well-equipped to pursue various academic and professional qualifications. Here is a learning progression that outlines potential steps for graduates:

• Graduates who wish to enhance their knowledge and skills in multimedia design or any related field can pursue a master’s degree. This advanced program offers specialized coursework, research opportunities, and a deeper exploration of emerging trends and technologies in the field.
• Graduates may also consider pursuing industry-recognized certifications or short courses in specific areas of multimedia design. These certifications can provide additional credentials and demonstrate expertise in specialized areas such as graphic design software, web development, video editing, or motion graphics.
• Graduates can gain valuable industry experience by working in entry-level positions related to multimedia design. This hands-on experience will further develop their skills and provide a deeper understanding of industry practices and trends.
• Depending on graduates’ interests and strengths, they can choose to specialize in a specific career path in multimedia design. For example, they can focus on graphic design, motion design, web design and development, or video and film production. This specialization can lead to more advanced and specialized job roles in their chosen field.
• As graduates gain more experience in the field, they may have opportunities to advance into leadership and management roles such as creative director, art director, or project manager. These roles involve overseeing design teams, managing projects, and making strategic decisions to drive creative outcomes.
• Graduates with an entrepreneurial mindset may choose to start their own design studios, freelance businesses, production houses, or creative agencies. This path allows them to apply their skills and knowledge in a self-directed manner, taking on clients and projects that align with their interests and expertise.