Program Overview

Content Strategy Degree

Bachelor of Arts (B.A.)

Program Type

• Major

Format

• On Campus
• Online

Estimated Time to Complete

• 4 years

Credit Hours

• 120

Program Description

Craft stories that connect and convert. Master the art and science of digital storytelling for the modern age. This program combines technical writing expertise with marketing strategy and AI tools, developing versatile content strategists ready to lead in today's digital landscape.

Marketable Skills

• Content Strategy and Planning
• Digital Content Creation
• Technical Communication
• Data Analysis and Insights
• Project Management

Program Highlights

• Pursue the B.A. and substitute the college's foreign language courses with courses in tech comm, marketing, data analysis, or information science.
• Utilize the Technical Communication Lab, equipped with the technology and software needed to complete coursework, and receive support from Lab staff to learn software skills.
• Learn from outstanding faculty members with diverse backgrounds and years of experience as writers, editors, creative directors, and consultants for various companies and organizations.
• Take advantage of internship and job opportunities in the Dallas-Fort Worth region, which employs the sixth most technical writers in the nation.
• Consider the five-year pathway to a combined B.A. or B.S. plus M.A. in Professional and Technical Communication.

Career Outlook

Content Strategy is one of the fastest-growing fields in digital communications, and Texas — particularly the Dallas-Fort Worth metroplex — is at the heart of the action. Companies across industries are actively searching for professionals who can create and manage strategic, high-quality content that attracts and retains customers. With many employers embracing remote work, graduates in Content Strategy enjoy flexibility and a wide variety of potential career paths — from content strategist to content marketing manager, social media strategist, information architect, and more.

In Texas, starting salaries for entry-level content strategists generally hover around the mid-$60,000s, and experience can quickly boost earning potential into the $80,000–$100,000 range (or higher). As organizations continue to invest heavily in brand storytelling, SEO, and integrated digital marketing, the demand for skilled content strategists is poised to remain robust.

Course Highlights

Content Strategy (3 hrs)

Introduction to the theories and methodologies associated with content strategy for online media in professional communication settings. Covers how technical communicators can use social media in their work and how professional communicators can plan, organize, and develop online content.

AI and Automation (3 hrs)

Explores the impact of Artificial Intelligence (AI) and automation on professional and technical communication. Skills in using AI-assisted tools for content creation, project management, and user-experience design.

Digital Media for Professional Communication (3 hrs)

Combines theory and hands-on experience to focus on how a variety of emerging technologies, including mobile and social media, are used in professional settings.

Content Analysis (3 hrs)

Covers the systematic, objective, and quantitative analysis of message characteristics with a professional communication focus. Explores various approaches to analyzing content, including computer-aided, human-coded, and sentiment analysis.

Foundations of Marketing Practice for Non-Business Majors (3 hrs)

An introductory survey of marketing terminology, concepts, and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real-world marketing problems.

Project Management for Information Systems (3 hrs)

Managing the process of planning, developing, implementing, and evaluating systems, including defining requirements, developing requests for proposals, evaluating alternative systems, and locating and hiring consultants.