Program Overview

Digital Communication Analytics Certificate

Program Overview

The Digital Communication Analytics Graduate Certificate is designed for communication professionals who are new to the field of analytics. This program helps students acquire real-world data analysis skills to jump-start their analytics career in the communication industry.

Program Type

• Graduate Academic Certification (G.A.C.)
• Certificate

Format

• Online

Estimated Time to Complete

• 2-3 semesters

Credit Hours

• 15

Program Description

The Digital Communication Analytics Graduate Certificate is specifically designed for communication professionals who are new to the field of analytics. All communication professionals planning to work or already working in public relations, marketing, advertising, hospitality, social media management, or any other industry will be able to master essential analytics skills from the ground up.

Requirements

• Introduction to Digital Communication Analytics (3 hrs) [Required]
• Quantitative Research Fundamentals in Digital Communication (3 hrs) [Required]
• Qualitative Research Fundamentals in Digital Communication (3 hrs) [Required]
• Social Media Analytics (3 hrs) [Required]
• Cutting-Edge Techniques for the Digital Communication Analyst (3 hrs) [Elective]
• Data Visualization for the Digital Communication Analyst (3 hrs) [Elective]

Marketable Skills

• Management of online content
• Stakeholder and audience segmentation and analysis
• Strategic communication campaign effectiveness analysis
• Research, data collection, and interpretation
• Journalism-related computer technology aptitude

Career Outlook

The U.S. Bureau of Labor Statistics reports that the 2024 median pay for "market research analysts" was $76,950 per year. The expected job growth from 2023 to 2033 is 8%, which is faster than average. Additionally, as some employers give priority to job candidates who hold a master’s degree, this academic certificate can be a minimum requirement.

Related Programs

• Master of Science in Digital Communication Analytics (MSDCA)
• Master of Arts in Journalism (M.A.)

Similar Areas of Study

• Communication & Media
• Data Analytics & Information
• STEM

College

• College of Liberal Arts & Social Sciences
• Frank W. and Sue Mayborn School of Journalism