Digital Communication Analytics Certificate
Program Overview
Digital Communication Analytics Certificate
Program Overview
The Digital Communication Analytics Graduate Certificate is designed for communication professionals who are new to the field of analytics. This program helps students acquire real-world data analysis skills to jump-start their analytics career in the communication industry.
Program Type
- Graduate Academic Certification (G.A.C.)
- Certificate
Format
- Online
Estimated Time to Complete
- 2-3 semesters
Credit Hours
- 15
Program Description
The Digital Communication Analytics Graduate Certificate is specifically designed for communication professionals who are new to the field of analytics. All communication professionals planning to work or already working in public relations, marketing, advertising, hospitality, social media management, or any other industry will be able to master essential analytics skills from the ground up.
Requirements
- Introduction to Digital Communication Analytics (3 hrs) [Required]
- Quantitative Research Fundamentals in Digital Communication (3 hrs) [Required]
- Qualitative Research Fundamentals in Digital Communication (3 hrs) [Required]
- Social Media Analytics (3 hrs) [Required]
- Cutting-Edge Techniques for the Digital Communication Analyst (3 hrs) [Elective]
- Data Visualization for the Digital Communication Analyst (3 hrs) [Elective]
Marketable Skills
- Management of online content
- Stakeholder and audience segmentation and analysis
- Strategic communication campaign effectiveness analysis
- Research, data collection, and interpretation
- Journalism-related computer technology aptitude
Career Outlook
The U.S. Bureau of Labor Statistics reports that the 2024 median pay for "market research analysts" was $76,950 per year. The expected job growth from 2023 to 2033 is 8%, which is faster than average. Additionally, as some employers give priority to job candidates who hold a master’s degree, this academic certificate can be a minimum requirement.
Related Programs
- Master of Science in Digital Communication Analytics (MSDCA)
- Master of Arts in Journalism (M.A.)
Similar Areas of Study
- Communication & Media
- Data Analytics & Information
- STEM
College
- College of Liberal Arts & Social Sciences
- Frank W. and Sue Mayborn School of Journalism
University of North Texas Summary
Overview:
The University of North Texas (UNT) is a public research university located in Denton, Texas. It is a large institution with nearly 47,000 students, making it a top choice for career readiness in Texas. UNT offers a wide range of academic programs, including bachelor's, master's, and doctorate degrees, as well as certificates.
Services Offered:
UNT provides a variety of services to its students, including:
MyUNT:
A portal for accessing student information, grades, and other resources.CANVAS:
An online learning platform for accessing course materials and submitting assignments.Student Email:
An email account for communication with faculty, staff, and other students.UNT Directory:
A directory for finding contact information for faculty, staff, and departments.Libraries:
Access to extensive library resources, including books, journals, and databases.Financial Aid:
A variety of financial aid options, including scholarships, grants, and loans.Student Life:
A wide range of student organizations, clubs, and activities.Campus Map:
An interactive map of the campus, including buildings, parking lots, and other points of interest.Jobs at UNT:
A job board for students seeking on-campus employment.Student Life and Campus Experience:
UNT offers a vibrant and diverse campus experience with a wide range of opportunities for students to get involved. Students can participate in:
Student organizations:
Over 400 student organizations, including academic, cultural, and social clubs.Athletics:
The Mean Green athletic program, which competes in NCAA Division I.Campus events:
A variety of events throughout the year, including concerts, lectures, and festivals.Community engagement:
Opportunities to volunteer in the local community.Key Reasons to Study There:
Academic Excellence:
UNT offers a wide range of academic programs, with many ranked among the nation's top 100.Affordability:
UNT provides significant financial aid to students, making it a more affordable option for many.Quality of Life:
Located in Denton, a vibrant college town, UNT offers a safe and enjoyable campus environment.Academic Programs:
UNT offers over 100 academic programs across a variety of disciplines, including:
Arts and Design:
Visual arts, music, theatre, dance, and more.Business and Industry:
Accounting, finance, marketing, management, and more.Communications and Media:
Journalism, public relations, advertising, and more.Data Analytics and Information:
Computer science, information technology, and more.Education:
Elementary education, secondary education, special education, and more.Health and Wellness:
Nursing, health sciences, and more.Humanities and Social Sciences:
History, English, psychology, sociology, and more.Music and Performing Arts:
Music performance, music education, theatre arts, and more.Public Service:
Criminal justice, political science, social work, and more.STEM:
Biology, chemistry, physics, mathematics, engineering, and more.Other:
- UNT is a designated Tree Campus Higher Education institution by the Arbor Day Foundation.
- UNT has been named one of the safest college campuses in the nation by Alarms.org for four consecutive years.
- UNT is a top college for students graduating with the least debt, according to U.S. News & World Report.
- UNT is a top college for enrolling transfer students, according to U.S. News & World Report.
- UNT has been named one of America's Top Colleges by Forbes for 16 consecutive years.
- UNT is located in Denton, which has been ranked as the 7th best college town in the nation by 247WallSt.com.
