Digital Insights Certificate

Program Overview

Digital Insights Certificate

Program Type

• Certificate

Format

• On Campus

Estimated Time to Complete

• 12 Credit Hours

Program Description

Businesses and consumers are digitally connected 24/7. Today, no business can survive without the basic understanding of how digital impacts the industry. This certificate is designed to provide an overview of the digital retail industry. Students will gain a working knowledge of how the industry is constantly evolving to better meet the needs of the changing consumer.

Program Highlights

These are very exciting times for UNT and the College of Merchandising, Hospitality, and Tourism (CMHT). We are a college centered on the world’s largest consumer-focused industries. Everything we do in our college is relevant to preparing students to be leaders in careers that focus on the customer experience—the human experience.

An education from our college blends opportunities for students to work with world-class research faculty as well as top industry professionals who now find teaching as their new passion. Our faculty are committed to ensure that students become problem solvers, critical thinkers, and creative innovators. Graduates from our college have established successful careers throughout the world. Their jobs, their titles, and their career paths are each distinct, but the common thread that makes a CMHT alum special is their preparedness to create memorable customer experiences in their chosen careers.

We are indebted to our alumni, industry partners, and friends who provide opportunities for our students through field trips, internships, and guest lectures. These constituents play an important role in strengthening our ability to provide extraordinary experiences for our students.

The Academic Advising team in CMHT is the best! You will meet your advisor and work with them throughout your academic career. They are supportive professionals that will empower you to get the most out of your years in the college. When students find us, they know they have found a place to ‘call home’.

We invite you to explore our website and learn about the degree programs, the faculty and staff, student activities, and planned events that make CMHT a special place to be part of. We are the people place. Join us!

Digital Insights Certificate Courses

• Introduction to Digital Retailing (3 hrs)
  • Survey of electronic merchandising and its application to consumer products and services for business to business and business to consumer. Introduction to electronic merchandising theory, terminology, resources, industry participants and career opportunities.
• Consumer Engagement in Digital Channels (3 hrs)
  • Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration of new technologies and critical evaluation of their influence on merchandising and hospitality management strategies.
• Digital Retailing Strategies (3 hrs)
  • Survey of omni-channel retail strategies and their impact on consumer experience in digital markets. Emphasis is on understanding of digital technologies (e.g., customer relationship management, SEO, social media metrics) and critically evaluating their influence, particularly on digital merchandising strategies.
• Digital Order Fulfillment and Customer Service Strategies (3 hrs)
  • An in-depth study of the various digital strategies and methods retailers employ to get their products in the hands of their customers. Analysis of rapidly evolving eCommerce order fulfillment practices for business-to-consumer models. Topics will include digital fulfillment models, systems technology platforms, inventory management, consumer behavior and real-time product availability to meet consumer experience, delivery and customer service expectations.