Program Overview

Fashion Merchandising Degree

Overview

The Fashion Merchandising concentration requires 18 credit hours of specific course work to complete the BS in Merchandising degree, one of the top programs of its kind in the nation. Working collaboratively with industry partners, we create leaders by preparing students to plan, develop, distribute, and merchandise fashion-oriented products in consumer-driven markets.

Program Details

• Program Type: Bachelor of Science (B.S.)
• Format: On Campus
• Estimated Time to Complete: 4 years
• Credit Hours: 120

Coursework

• Consumers in a Global Market (3 hrs)
  • Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks are integrated with critical, empirical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market.
• Sustainable Strategies in Merchandising (3 hrs)
  • Provides a comprehensive overview of the core concepts of sustainability and sustainable business practices in the fashion industry. Utilizes case studies and research simulations.
• Trend Analysis and Forecasting (3 hrs)
  • Comprehensive overview of apparel product development, focusing on researching and interpreting fashion direction, social and cultural influences, market and sales research, analyzing comparable market offerings, and analyzing trends for color, materials, and style.
• Social Psychology of Dress and Appearance (3 hrs)
  • Theoretical frameworks are examined and used to interpret the meanings of dress in cultural patterns, social organizations, social interactions and personal identities.
• Branding and Promotion (3 hrs)
  • Students analyze, develop and present ‘Integrated Brand Promotions’ for fashion-oriented products and services.
• Drawing & Planning for Furniture and Decor (3 hrs)
  • Techniques in drawing and drafting related to furnishings and décor with emphasis on function, aesthetics, and economics.

Career Outlook

• Buyers
• Product developers
• Store analysts
• Visual merchandisers
• Store managers
• Merchandise planners
• Brand managers
• Product managers
• Showroom managers

Related Programs

• Fashion Design Degree
• Furnishings and Decor Merchandising Degree
• Merchandising Degree

College

• College of Merchandising, Hospitality and Tourism

Location

• Chilton Hall 331, 410 S. Avenue C
• Denton, Texas

Marketable Skills

• Competencies in teamwork, written and oral communication, consumer theory, and product knowledge, preparing graduates for successful careers.