Program Overview
Omnichannel Strategy Certificate
Program Type
- Certificate
Format
- On Campus
Estimated Time to Complete
- 12 Credit Hours
This 12-hour certificate provides a framework for analysis of business models of emerging and successful brands. The courses selected for this certificate provide an insight to a consumer’s path to purchase right from channel selection to fulfillment and the role of digital retailing strategies such as social media.
Requirements
- Integrated Retail Strategy (3 hrs)
- Provides a framework for Omnichannel retailing, covering the wide spectrum of retail channels with an emphasis on seamless customer experience while developing a competitive edge for the retailer.
- Consumer Engagement in Digital Channels (3 hrs)
- Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration of new technologies and critical evaluation of their influence on merchandising and hospitality management strategies.
- Digital Retailing Analytics Tools and Insights (3 hrs)
- Studies of top analytical tools that provide analysis of business trends, patterns, and performance in the retail industry. Practice of hands-on analytical skills to derive data-driven insights to improve customer experience, increase sales, and optimize operations.
- Digital Order Fulfillment and Customer Service Strategies (3 hrs)
- An in-depth study of the various digital strategies and methods retailers employ to get their products in the hands of their customers. Analysis of rapidly evolving eCommerce order fulfillment practices for business-to-consumer models.
Program Highlights
The College of Merchandising, Hospitality, and Tourism (CMHT) is centered on the world’s largest consumer-focused industries. An education from our college blends opportunities for students to work with world-class research faculty as well as top industry professionals. Our faculty are committed to ensuring that students become problem solvers, critical thinkers, and creative innovators. Graduates from our college have established successful careers throughout the world.
Related Programs
- Digital Retail Merchandising Certificate
- Digital Business & E-Commerce Minor
- Digital Business & E-Commerce Degree
Similar Areas of Study
- Arts & Design
- College of Merchandising, Hospitality and Tourism
Location
- Chilton Hall 331, 410 S. Avenue C
- Denton, Texas
About UNT
The University of North Texas is the choice of over 46,000 students. Our campus is located in Denton, Texas.
