Program Overview

Award in Concepts and Practices of Digital Marketing

Description

The Award in Concepts and Practices of Digital Marketing & Social Media is an EQF/MQF Level 5 course accredited with 8 ECTS credits. The course will provide tools and necessary knowledge and the skill in eCommerce practices which would help grow a business. It is based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations. Particularly, the course deals with the core concepts of Digital Marketing & Social media, data analytics, setting-up a digital strategy and customer traffic. The course is delivered fully online over a period of 6 weeks.

Sessions Covered

• Session 1 – Introduction to Digital Marketing
• Session 2 – Big Data & Business Intelligence
• Session 3 – Business & Data Analytics
• Session 4 – Overview of Google Analytics
• Session 5 – Setting up Digital Marketing Strategy
• Session 6 – Developing a Digital Marketing plan
• Session 7 – Customer Groups
• Session 8 – Increasing Conversion rate
• Session 9 – Digital media channels
• Session 10 – Driving customer traffic
• Session 11 – Affiliate marketing
• Session 12 – Email marketing

Scholarship Schemes

• Get Qualified Scheme (Scheme available for Maltese residents) – 70% refund of course fee as a tax rebate

Course Details

• Duration: 6 weeks
• Level: EQF/MQF Level 5
• Credits: 8 ECTS
• Price: Online – Eur 610 & Blended – Eur 810
• Delivery: Online Learning & Blended Learning in Malta

About Advenio eAcademy

Established in 2013, Advenio eAcademy is a Further & Higher Education Institution (FHI) based in Malta, (MFHEA Licence number: 2013-FHI-006) which caters for an international clientele of discerning educational service providers and learners.

Programmes

• EQF/MQF Level 4
• EQF/MQF Level 5
• EQF/MQF Level 6
• EQF/MQF Level 7
• Courses
• Scholarship Schemes
• Students Testimonials
• MFHEA

Policies

• Advenio eAcademy Data Protection Policy
• Gender Equality Plan (GEP)
• CRS Policy

Contact Information

• Office Hours: 08:30 - 16:30

Copyright

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