Program Overview

Award in Essentials of Marketing & Sales

Description

The Award in Essentials of Marketing & Sales is an EQF/MQF Level 5 course accredited with 8 ECTS credits. The course will provide tools and necessary knowledge and the skill in applying marketing and sales practices which would help grow a business. It is based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations. Particularly, the course deals with the core concepts of marketing, market research, branding, digital marketing and social media and the sales concepts. The course is delivered fully online over a period of 6 weeks.

Sessions Covered

• Session 1 – Fundamental concepts: Defining Marketing
• Session 2 – Fundamental concepts: Perspectives – CDO – B2C, B2B, B2G
• Session 3 – Fundamental concepts: Perspectives – Retail, Wholesale, Manufacturing, Service
• Session 4 – The Customer Driven Organisation
• Session 5 – Managing the Marketing Process: Designing Marketing Research
• Session 6 – Managing the Marketing Process: Implementing effective market research
• Session 7 – The Marketing Mix and Marketing Plan
• Session 8 – B2C – marketing challenges, branding and consumer behaviour
• Session 9 – B2B – marketing challenges, relationship marketing and corporate buying behaviour
• Session 10 – Digital Marketing and social media
• Session 11 – Personal Selling, the art of persuasion, interpersonal communications
• Session 12 – Personal Selling, the sales cycle, generation of leads, prospects, customers, clients

Assessment Methods

• Assignment / Case-Study – 1 (Contributes towards 50% of the module)
• Forum Discussions – 2 (Contributes towards 30% of the module)
• Tutorial Participation – 2 tutorial sessions (Contributes towards 20% of the module)

50% Marks in aggregate from the course works is required for getting pass in the module.

Course Details

• Duration: 6 weeks
• Level: EQF/MQF Level 5
• Credits: 8 ECTS
• Price: Online – Eur 610 & Blended – Eur 810
• Delivery: Online Learning & Blended Learning in Malta

About Advenio eAcademy

Established in 2013, Advenio eAcademy is a Further & Higher Education Institution (FHI) based in Malta, (MFHEA Licence number: 2013-FHI-006) which caters for an international clientele of discerning educational service providers and learners.

Programmes

• EQF/MQF Level 4
• EQF/MQF Level 5
• EQF/MQF Level 6
• EQF/MQF Level 7
• Courses
• Scholarship Schemes
• Students Testimonials
• MFHEA

Contact Information

• Office Hours: 08:30 - 16:30

Copyright

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