Program Overview

Award in Essentials of Digital Marketing 1 (CPD)

Overview

The Award in Essentials of Marketing 1 (CPD) is an EQF/MQF Level 5 course accredited with 1 ECTS credit. The course will provide tools and necessary knowledge and the skill in applying marketing and sales practices which would help grow a business. It is based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations. Particularly, the course deals with the core concepts of marketing, market research, branding, digital marketing and social media and the sales concepts.

Sessions Covered

• Session 1 – Fundamental concepts: Defining Marketing
• Session 2 – Fundamental concepts: Perspectives – CDO – B2C, B2B, B2G
• Session 3 – Fundamental concepts: Perspectives – Retail, Wholesale, Manufacturing, Service
• Session 4 – The Customer Driven Organisation
• Session 5 – Managing the Marketing Process: Designing Marketing Research
• Session 6 – Managing the Marketing Process: Implementing effective market research

Course Details

• Duration: 4 weeks
• Level: EQF/MQF Level 5
• Credits: 1 ECTS
• Price: Eur 160
• Delivery: Online Learning

About Advenio eAcademy

Established in 2013, Advenio eAcademy is a Further & Higher Education Institution (FHI) based in Malta, (MFHEA Licence number: 2013-FHI-006) which caters for an international clientele of discerning educational service providers and learners.

Programmes

• EQF/MQF Level 4
• EQF/MQF Level 5
• EQF/MQF Level 6
• EQF/MQF Level 7
• Courses
• Scholarship Schemes
• Students Testimonials
• MFHEA

Contact Information

• Office Hours: 08:30 - 16:30

Copyright

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