Program Overview

Award in Digital Marketing Foundations and Practices for SMEs

Description

The course will provide tools, required knowledge, and experiences in setting, providing, and analyzing digital marketing in the online environment. It will be based on actual best practices and the practical examples of various digital marketing campaigns and other digital marketing approaches that help businesses grow and find new potential customers.

Course Structure

• Session 1 – Introduction to Digital Marketing
• Session 2 – Setting the Web pages
• Session 3 – Content Marketing and Copywriting
• Session 4 – Search marketing
• Session 5 – Online advertising
• Session 6 – Social Media Marketing
• Session 7 – Email marketing
• Session 8 – Mobile Marketing
• Session 9 – Blogging and Podcasting
• Session 10 – Affiliate Marketing
• Session 11 – Other Forms of Digital Marketing
• Session 12 – Web Analytics

Course Details

• Duration: 6 Weeks
• Level: EQF/MQF Level 6
• Credits: 8 ECTS
• Price: Online – Eur 890 & Blended – Eur 1,350
• Delivery: Online Learning & Blended Learning

About Advenio eAcademy

Established in 2013, Advenio eAcademy is a Further & Higher Education Institution (FHI) based in Malta, (MFHEA Licence number: 2013-FHI-006) which caters for an international clientele of discerning educational service providers and learners.

Programmes

• EQF/MQF Level 4
• EQF/MQF Level 5
• EQF/MQF Level 6
• EQF/MQF Level 7
• Courses
• Scholarship Schemes
• Students Testimonials
• MFHEA

Policies

• Data Protection Policy
• Gender Equality Plan (GEP)
• CRS Policy

Contact Information

• Office Hours: 08:30 - 16:30

Copyright

Copyright 2012 - 2025 Advenio eAcademy. All rights reserved.