Program Overview

Program Overview

This two-day workshop introduces the fundamentals of social media marketing. Participants will develop practical skills to create and implement effective strategies that align with their business goals.

Through guided instruction and hands-on activities, learners will gain the tools to build a strong social media presence tailored to their unique organizational needs. By the end of the workshop, participants will leave with a personalized action plan and the confidence to apply what they’ve learned to drive engagement and business growth across various industries.

Key topics include:

• Understanding social media in marketing
• Developing a social media plan
• Measuring success with metrics
• Platform deep dive: Facebook, LinkedIn, and Twitter
• Crisis management and damage control
• Using social media management tools
• Keeping up with social media trends

This workshop is non-refundable.

Requirements

None.

Supplies

It is recommended to bring a personal laptop to the workshop sessions.

Core Information

Credential

Workshop

Program Length

6 hours

Delivery

In-Classroom

Tuition

$135.00

Intake Dates

TBD

Class Times

TBD

Who it is For

This workshop is for individuals and businesses looking to build a solid foundation in social media marketing and apply it directly to their work.

• Small to medium-sized businesses: Local businesses in Winnipeg—especially in food, home services, and wellness—who need practical and affordable ways to reach and engage their audience online.
• New and growing brands: Entrepreneurs, freelancers, and creatives who manage their own social media and want to improve strategy and results.
• Startups and service providers: Tech startups, educational services, and e-commerce businesses looking to grow their brand and connect with customers through social media.

No prior experience in marketing is required—just a willingness to learn and apply new tools.

Tuition and Fees

Estimated Program Costs

Tuition | $135
Learning Materials Fee | $0
Total Estimated Course Costs | $135