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Program Overview
Marketing – Major
Overview
In the dynamic world of marketing, professionals focus on the “4 Ps” — Product, Price, Place, and Promotion. They play a crucial role in shaping products and services, setting competitive pricing strategies, choosing effective distribution channels, and creating compelling promotions to engage customers.
Menlo College’s Marketing degree program is designed for those eager to solve consumer problems, meet market needs, and build strong customer relationships. Our curriculum covers essential marketing practices, including sales, product development, digital marketing, advertising, and marketing research. Students gain hands-on experience and strategic insights to excel in diverse career paths, from product management to entrepreneurial ventures.
Graduates of our program are well-prepared to drive business success and innovate in various marketing roles, making an impact in today’s competitive marketplace.
Degree Requirements
General Education Requirements
Bachelor of Science in Business Core Curriculum
Academic Internship
Marketing Program Requirements
Required courses (12 units)
- MKT 309: Strategic Marketing Management
- MKT 335: Marketing Research
- MKT 336: Consumer Behavior
- MKT 337: Digital Marketing
Required internship courses (6 units)
- MGT 300: Exploring Menlo Pathways (1 unit)*
- MGT 301: Internship Preparation (1 unit)
- INT 499: Internship in Major Field (4 units) (Completed in the Summer)
*Can be waived for transfer students
Elective courses (12 units)
- MKT 302/INB 302: International Marketing
- MKT 419: Integrated Marketing Communications
- MKT 441: Designing and Managing the Customer Experience
- MKT 442: Price Management
- MKT 417: Entrepreneurial Marketing
- MKT 318/ENI 318: New and Sustainable Product Development
- MKT 352/POL 352: Political Marketing
- MKT 402/SMG 402: Marketing and Advertising in the Sports Industry
- BSA 319: Data Visualization & Business Insight
- BSA 410: Silicon Valley Immersion
Undergraduate Tuition and Fees
As a college education is one of the most important investments you and your family will make, Menlo strives to make college affordable. Nearly 100% of incoming students receive scholarships and/or institutional grants.
Menlo College Cost of Attendance (COA)
| Direct Costs | Living on Campus | Living off Campus | Living with a Parent/Relative |
|---|---|---|---|
| Tuition | $55,340 | $55,340 | $55,340 |
| Fees* | $980 | $980 | $980 |
| On-Campus Food and Housing** | $18,716 | - | - |
| Subtotal Direct Costs | $75,036 | $56,320 | $56,320 |
| Estimated Indirect Costs | Living on Campus | Living off Campus | Living with a Parent/Relative |
|---|---|---|---|
| Off-Campus Food and Housing** | - | $22,752 | $11,836 |
| Books and Supplies | $1,090 | $1,090 | $1,090 |
| Transportation | $1,252 | $1,990 | $1,818 |
| Miscellaneous / Personal | $3,286 | $5,068 | $4,140 |
| Loan Fees** | $80 | $80 | $80 |
| Subtotal Other Costs | $5,708 | $30,980 | $18,964 |
| Total Annual COA | $80,744 | $87,300 | $75,284 |
Career Opportunities with a Marketing Degree
Graduates with a Marketing degree are well-positioned for roles including:
- Corporate Development Analyst / Manager
- Marketing Manager
- Fundraising Manager
- Sales Manager
- Product Manager
Average Income for Marketing Graduates: $74,680
Meet our Faculty
Fabian Eggers, Ph.D.
Professor, Marketing and Entrepreneurship
Lan Jiang
Professor of Marketing
Marzieh Yaghini, PhD, MBA
Assistant Professor of Marketing and International Business
Invest in Your Future
Menlo offers financial aid guidance on scholarships, grants, and funding options that bring the value of a Menlo education within reach. Explore resources and personalized support designed to help you understand your financial aid options, application processes, and key deadlines.