Program Overview

M.S. in Marketing Science

Program Overview

The Master of Science in Marketing Science with a Specialization in Mobile Intelligence or Artificial Intelligence concentration is a graduate degree program that leverages the breakthroughs in machine learning using big data and predictive modeling to revolutionize the identification of customers ready to buy.

Program Goals and Learning Objectives

The program provides thought leadership on the transformation of advertising in the areas of consumer psychology, customer analytics, and digital marketing. The Marketing Science master’s degree teaches the newest marketing technologies, showing how businesses can outmaneuver competitors by selecting digital marketing channels that leverage artificial and mobile intelligence, location-targeting, and social media listening to surgically target consumers.

Admission Requirements

• Backgrounds in Business, Marketing, Data, IT, and more
• Ability to understand critical inquiry through different methods and approaches to evaluating strategies

Courses

• Courses with Google analytics certification
• Hands-on experience with PowerBI and Tableau
• AI-concentration
• SEO hands-on with Semrush
• Digital Marketing Management with Hotspot
• Other digital marketing techniques

Curriculum

• 36 Credits
• 11-week Trimester (Fall, Winter, Spring, and Summer)
• Classes meet in person Monday to Thursday from 6pm to 8:30 p.m., or courses can be taken fully online

Faculty & Administration

• Industry experience and expertise in Marketing Science as well as mobile intelligence
• Passionate about developing students for successful careers in this growing field

Program Details

• Degree: Master of Science in Marketing Science with a Specialization in Mobile Intelligence (or Artificial Intelligence concentration)
• Course Location: Jersey City Campus or Online
• Program Duration: 9 months (full-time), 1.5 years (part-time)
• Calendar: 11-week Trimester (Fall, Winter, Spring, and Summer)
• Course Format: Classes meet in person Monday to Thursday from 6pm to 8:30 p.m., or courses can be taken fully online

Career Opportunities

• Senior level management positions such as Chief Marketing Officers or VP/Director positions in advertising agencies
• Ability to understand critical inquiry through different methods and approaches to evaluating strategies
• Examination of the roles of mathematics, analytics, modeling, and consumer psychology in analyzing and interpreting consumer data

Additional Information

• Pursue a Second Master’s Degree at Saint Peter’s University
• Expand your expertise and elevate your career with a second master’s degree from Saint Peter’s University
• Students who have already completed a graduate degree are eligible to pursue a second master’s in Data Science, Business Analytics, Cyber Security, Marketing Science, or the MBA
• If your first degree includes overlapping coursework with the second degree you wish to pursue, you will still be eligible—provided you complete at least 50% of the required credits in the new program
• This flexible pathway allows you to build complementary skill sets and stay competitive in today’s rapidly evolving job market.