Program Overview
Digital Marketing and Project Management
Overview
Launch your career in digital marketing with hands-on training in SEO, social media, advertising, and data analytics. Learn how to build campaigns, manage projects, and master tools like Google Ads, HubSpot, and Google Analytics. Get career-ready in just 14 months.
What's Involved in Digital Marketing and Project Management?
- Digital marketing is about using digital channels to promote products, services, or brands. The main objective is to attract, convert, and retain customers using digital tools and technologies.
- Project management is about planning, organizing, executing, and controlling all stages of a project from start to finish. In a marketing context, it ensures that campaigns or initiatives are delivered on time and according to the stated objectives.
Professionals who work in digital marketing and project management typically have tasks like:
- Managing social media
- Creating online and email advertising campaigns
- Optimizing content for search engines
- Conducting performance analysis via tools like Google Analytics
- Creating content
- Managing budgets
- Coordinating internal and external teams
- Monitoring project progress and writing follow-up reports
Herzing College Digital Marketing and Project Management Training
Herzing's Digital Marketing and Project Management program offers comprehensive, hands-on training that prepares students for dynamic careers in the digital marketing field.
- 14-month program
- Delivered online
- 5-week internship included
- Multiple program start dates throughout the year
- Financial assistance is available for students who qualify
Career Outlook
Graduates of this program are qualified for entry-level jobs, such as:
- Digital marketing specialist
- SEO/SEM technician
- Digital marketing coordinator
- Digital marketing analyst
- Social media specialist
- Online advertising technician
- Web content manager
- Email marketing technician
- Paid advertising specialist (PPC)
- Digital project manager
- Web project coordinator
- Digital marketing project manager
- Digital campaign manager
- Marketing project manager
- Online advertising project manager
Study Topics
Students in this program gain expertise in the core areas of digital marketing, data analysis, advertising, and project management.
Introduction to Digital Marketing
Discover key digital marketing concepts, channels (SEO, SEM, social media, email, etc.) and current trends. Get introduced to digital tools used in marketing strategies.
SEO Optimization
Learn search engine optimization (SEO) techniques, including keyword analysis, optimized content creation, technical aspects, and backlinking strategies.
Data Analysis in Digital Marketing
Become proficient in analytics tools (Google Analytics, etc.) to interpret digital data, measure campaign performance, and guide marketing decisions.
Search Engine Advertising
Learn how to create and manage paid advertising campaigns (SEM), mainly via Google Ads. Learn about ad yield analysis, budget management, and conversion rate optimization.
Digital Marketing Strategy
Develop strategic plans integrating various digital channels to achieve business objectives. Learn about market analysis, segmentation, positioning, and campaign planning.
Marketing Automation
Learn how to use automation platforms (e.g., HubSpot, MailChimp) to create personalized and effective campaigns. Learn about the integration of CRM tools and scripting of customer journeys.
Social Media I
Get an introduction to social media presence management: choice of platforms, content creation, publishing, community animation, and monitoring of performance indicators.
Social Media II
Delve deeper into social strategies, including crisis management, influence, business intelligence, and multi-platform campaigning.
Social Media Advertising
Create, deliver, and optimize ads on platforms like Facebook, Instagram, LinkedIn, and TikTok. Learn about audience targeting, A/B testing, and performance analysis.
Project Management
Study the fundamentals of project management: planning, monitoring, resource management, risk assessment, and communication with stakeholders.
Project Management Software
Learn specialized tools (Trello, Asana, Microsoft Project, etc.) for effective marketing project management. Apply concepts in concrete cases.
Internship
Use learned skills in a professional environment.
Admission Requirements
What You Need to Get Started
- Minimum of a Canadian high school grade 12 or equivalent, or a mature student
- Pass an entrance test administered by Herzing College
- Be interviewed in detail regarding interest in the field
- Note: admission to some programs may include additional requirements
Industry
Business
Program Length
14 months, includes 6-week internship
Learning Format
Online
Language
English and French
Program of Interest
Digital Marketing and Project Management
Campus Name
Herzing College Montreal
Student Status
Foreign student living in Canada, Foreign student not living in Canada, I am a permanent resident or Canadian citizen
Consent
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