Program Overview

Program Information

Degree

Bachelor of Science in Business Administration with a Major in Marketing

Duration

120 hours

Level

Undergraduate

Campus Location

Online

School/College

College of Graduate and Professional Studies

Program Description

Marketing is perfect for those who want to combine their creativity and analytical skills for a successful career. This exciting, versatile profession lets you take on the challenge of discovering what consumers want and how best to communicate the information to them. The Bachelor of Science in Business Administration with a Major in Marketing prepares you for a role as an integral part of businesses and organizations.

The Experience

As a student in this online, ACBSP-accredited marketing program, you will study communication, economics, statistics, accounting, management, marketing research and strategy to develop analytical and communication skills essential for a marketing career. You will gain a solid theoretical and practical understanding of marketing concepts.

The Result

As a graduate with an online Bachelor of Science in Marketing from Trine, you will be prepared to succeed in positions such as advertising executive, sales manager, marketing manager, retail manager and more.

Program Requirements

General Education Requirements - 39 hours

• Communication – 12 hrs.
  • ENG 133: Technical Communication (3 hrs.)
  • Or
  • ENG 143: College Composition (3 hrs.)
  • HUM 203: Humanities Seminar (3 hrs.)
  • SP 203: Effective Speaking (3 hrs.)
  • COM 213: Business Communication (3 hrs.)
• Humanities and Social Science – 9 hrs.
  • ECO 213: Microeconomics (3 hrs.)
  • ECO 223: Macroeconomics (3 hrs.)
  • Or
  • ECO 203: Survey of Economics (3 hrs.)
  • Social Science Elective (3 hrs.)
  • Humanities (3 hrs.)
• Mathematics and Science – 12 hrs.
  • MA 113: College Algebra (3 hrs.)
  • MA 173: Essential Calculus (3 hrs.)
  • Or
  • MA 163: Applied Math w/Business Concepts (3 hrs.)
  • MA 253: Statistics (3 hrs.)
  • Science Elective (3 hrs.)
• Other – 6 hrs.
  • BA 213: Business Spreadsheets (3 hrs.)
  • PSY 113: Principles of Psychology (3 hrs.)

Additional Requirements - 81 hours

• Take one of the below:
  • BA 101: University Experience for Ketner School of Business (1 hr.)
  • BA 102: University Experience-Business Students (2 hrs.)
  • UE 101: University Experience (1 hr.)
• *UE 111 Online Learning Orientation for students in the online program
• Business Core – 38 hrs.
  • AC 203: Accounting I (3 hrs.)
  • AC 213: Accounting II (3 hrs.)
  • BA 123: Business Concepts (3 hrs.)
  • BA 201: Professional Development & Strategies (1 hr.)
  • BA 453: Global Strategic Management (3 hrs.)
  • FIN 303: Managerial Finance (3 hrs.)
  • FIN 353: Personal Finance (3 hrs.)
  • LAW 203: Business Law & Ethics (3 hrs.)
  • MGT 353: Designing Operations (3 hrs.)
  • MGT 363: Organizational Behavior (3 hrs.)
  • MGT 483: Capstone (3 hrs.)
  • MK 203: Marketing (3 hrs.)
  • MGT 473: Capsim Business Simulation (3 hrs.)
  • Or
  • BA 3113: Business Internship (3 hrs.)
• Concentration Requirements - 30 hrs.
  • MK 323: Integrated Marketing Communication (3 hrs.)
  • MK 363: Commerce and Consumer Behavior (3 hrs.)
  • MK 423: Professional Selling (3 hrs.)
  • MK 433: Marketing Strategy (3 hrs.)
  • MK 463: Marketing Research (3 hrs.)
  • Business Electives (15 hrs.)
• Business Elective (300/400 Level) - 15 hours
  • Applicable courses with following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM)
• Electives – 13 hrs.
  • BA 113: Business Computer Applications (3 hrs.)
  • Free Electives (10 hrs.)

Certificates

• MK 473 Digital Advertising: Google Analytics for Beginners, Google SEO, Google Ads, Developing a Social Media Strategy, Introduction to Google Data Studio Course Mailchimp foundation, Mailchimp; Google, Hubspot
• MK 203 Marketing: Digital Marketing Course; Digital Advertising Certification Course; Business Analytics Course
• MK 453 Strategic Digital Marketing Certification: SEO Cert, Hubspot Meta Social Media Marketing (Coursera) Inbound Cert (Hubspot) Digital Marketing Cert (Hubspot) Google Ads Display Cert (Google) Email Cert (Hubspot)