Program Overview

Bachelor's in Digital Marketing, Advertising and Public Relations, BA

Create the Brand Conversation

Marketing communications is a broad field that covers many forms of persuasive messaging: social and digital marketing, advertising, public relations, promotional marketing. With practical course work and an internship on your resume, you’ll be prepared to land a job after graduation. Interested in a broader business background? Explore the BSBA in marketing.

Why Roosevelt for Your Bachelor’s

Learn from industry experts

Your professors have decades of work experience with major brands. You’re not only learning from experts, but from their hands-on exercises such as creating your own agency, writing up research reports, and conducting focus groups.

Aspiring PR professionals can also apply to the Golin Fellowship and learn from public relations mentors.

Explore careers in marketing

At Roosevelt, you can choose from three concentrations as you discover your career goals.

• Public Relations: Learn how to address crises and create relationships with the media.
• Advertising Management: Study how agencies work as you master media buying and planning.
• Advertising Creative: Build your portfolio with the support of working copywriters and art directors.

Your fast track to graduate school

Complete your BA and MS in marketing communications in five years. That’s less time and cost than traditional programs.

Admission Info

Location

Chicago

Start Term

Fall, Spring

• Online application.
• SAT/ACT scores optional.
• Self-reported information from high school.
• Official transcripts from all previously attended colleges and universities in the United States.
• Foreign Credential Evaluation for course work completed outside the U.S.
• English Language Proficiency requirement for all students who completed a degree program outside the United States.

Sample Courses

• Integrated Marketing Communications Principles and Best Practices
• Fundamentals of Public Relations
• Fundamentals of Advertising
• Fundamentals of Digital/Social Media Marketing
• Campaign Planning

Career Opportunities

Employment in advertising, promotions, marketing and public relations is projected to grow through 2030 (U.S. Bureau of Labor Statistics). Roosevelt graduates are prepared for entry-level positions in:

• Ad agencies
• Public relations firms
• Digital and social media agencies
• In-house marketing communications

Alumni have launched their careers at companies like:

• Golin
• Uber
• Glassdoor
• Cision
• CVS Health

“The Roosevelt program provided a comprehensive view of the marketing landscape, allowing me to find my passion for creative writing and pursue it successfully in the advertising space. My professors from start to finish were inspiring, motivating and most importantly, good people.”

Mark Sandy, BA ’10
Associate Creative Director at Leo Burnett