Program Overview

Masters in Marketing Communications, MSIMC

Become a Master of Marketing and Launch Your Career in a Fast-Growing Field

Enhance your career as you master a broad set of communication skills: creative messaging, critical thinking, analysis, research and online engagement. Students take in-depth classes focused on public relations, social and digital marketing, advertising, consumer research and content creation.

And with Roosevelt’s hands-on approach, you’ll get an insider’s look at today’s marketing and communications careers. Coursework is focused on leading brand practices with the flexibility of online and face-to-face sessions. You’ll enjoy classes with one-on-one guidance from top professionals with national and international experience.

This 1.5-year full-time program consists of a mix of online and hybrid coursework. Students may opt to go part time and complete the degree in 2.5 years. Hybrid courses have in-person meetings on our Chicago campus. The full-time hybrid course delivery meets F1 visa requirements. Admissions are open for fall and spring start dates.

Admission Info

Location: Chicago

Start Term: Fall, Spring

• Applications can be completed entirely online.
• Official or unofficial transcripts from all previously attended colleges and universities in the United States.
• Resume
• $40 Application Fee.

If your cumulative undergraduate GPA is below 2.75, please also submit:

• Letter of intent outlining your personal and professional goals, why you are interested in this program, and how it will help you achieve your goals.

Program Curriculum

Sample Marketing Communications Courses

• Brand Marketing and Communications Methods
• Brand Planning and Message Strategy
• Marketing Communications Research
• Campaign Planning
• Digital/Social Media Marketing

View the course catalog for the MSIMC in marketing communications.

Career Outlook

Program graduates emerge as well-balanced communicators with a competitive skillset that applies to numerous positions including:

• Client services
• Media buying and planning
• Brand and strategic planning
• Marketing communications management
• Social media management
• Market research
• Public relations

Recent graduates have proceeded to work at companies such as 360I, Allison + Partners, Arc Worldwide, August Jackson, Closerlook, Current Global, DDB, Energy BBD0, FCB, Golin, Havas Life, IRI/Circana, Leo Burnett, MediaCom, Nielsen Market Research, Publicis Groupe, Spark Foundry, Sprout Social, Starcom Worldwide and WPP.

Related occupation data from O*NET OnLine

Why Roosevelt for Your Master's Degree in Marketing Communications

Learn from industry experts

Our professors are recognized industry leaders who will teach you the latest strategies for social media, digital advertising, public relations, market research and analytic tools. Recognized as industry leaders in brand and marketing communications, these seasoned professionals bring connections to a wide network of experts and prospective employers in Chicago and beyond, preparing you for success in your future endeavors.

Gain Hands-On Marketing Experience

Gain hands-on experience in one of the world’s largest media hubs. Roosevelt’s master’s program allows students to work with data sets from real brands to develop their skills, and they can participate in Chicago internship opportunities. Students can attend industry events throughout the city in addition to domestic and international travel courses located in key global marketing centers to learn about innovation and opportunity.

Convenient and Accessible

Earn your degree on your own schedule. Our mix of in-person, online and hybrid courses meet the needs of both full-time students and busy working professionals. Online courses allow students to complete coursework from anywhere and at any time, while hybrid courses balance the convenience of online with the rich learning environment of in-person courses, and students build lasting relationships with faculty and classmates.