Program Overview

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Interactive Media Design (INM)

Overview

This two-year diploma program is designed to prepare you for a career in digital media. It equips students with the knowledge and skills to design, develop, implement and manage digital strategies and multimedia applications.

The program provides a well-rounded education in digital media by emphasizing creative, business and technical strategies. You will gain foundational skills in user experience design, motion graphics, graphic design fundamentals, web and application development, and business strategies. Our holistic approach balances design, coding and business skills to prepare you for success in this constantly evolving field.

Skills

Throughout this program you will develop the following skills:

• user experience (UX)
• user interface (UI)
• interactive and immersive design
• motion graphics
• 3D environments
• graphic design
• web development
• project management
• audio and video editing
• entrepreneurship
• gamification

Work Experience

Internships

Throughout the semesters, you will work on projects to build a portfolio of work showcasing your skills and abilities to potential employers. In the final semester, each student will then complete a 160-hour field placement or a capstone project as a requirement for graduation. This provides an opportunity to acquire hands-on experience in a relevant field and make professional connections to start off your career.

Program Availability

• Canadian Applicants
• International Applicants

Start in | Location | Availability
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Start in Sept. 2025 | Location Seneca@York | Availability _ _ Open
Start in Jan. 2026 | Location Seneca@York | Availability _ _ Open
Start in May 2026 | Location Seneca@York | Availability _ _ Open

Availability is subject to change and a seat is not guaranteed.

Program and Course Delivery

This program is offered in Seneca's flexible or hybrid delivery formats. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online. For courses delivered in the hybrid format, some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

Your Career

Graduates of the program can explore the following career options:

• UX/UI designer
• Motion graphic designer
• Digital designer
• Digital media strategist
• Interactive project manager
• Content creator

You can apply these skills within various industries such as advertising, marketing and graphic design for corporate, scientific or educational institutions.

Affiliations/Associations

• ACM SIGGRAPH
• Future. Innovation. Technology. Creativity. (FITC)
• Interactive Ontario
• Toronto Animation Arts Festival International (TAAFI)
• Association of Registered Graphic Designers (RGD)

The Seneca Polytechnic Difference

This is where university meets college. Where theory meets practice. Where ambition meets flexibility.

Degree Pathways

Every Seneca diploma has a degree pathway. You have the opportunity to continue your studies and complete a degree at Seneca or a partner institution.

Experiential Learning

Graduate career-ready and world-ready. This program has a field placement to help you hone essential skills for the workplace.

Career Support

Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.

Student Life

Join a diverse and welcoming community of peers and supporters, offering you a blend of academic excellence and vibrant urban life.

Student Experience

Graduate Career-Ready

Take the next step in your academic journey at Seneca. Join thousands of graduates who are making a difference here and around the world.

Student Works

Explore the creative work of Interactive Media Design students in our student works and experiences gallery.

What Our Graduates Say

Joseph Osei Bonsu

Co-founder and Illustrator, Heroes of the World
Interactive Media Design and 3D Animation

"I chose Seneca to expand my skills as an artist and gain industry knowledge, helping me turn my passion into a successful career."

Alkarim Nasser

Graduate, Interactive Media Design

"The Interactive Media Design program at Seneca is more than just an education — it’s a catalyst for extraordinary growth. It became an important part of my journey as an entrepreneur, founder and product leader, allowing me to gain the skills and network I needed to develop products used by millions globally."

Quang Phu (Nick) Nguyen

Graduate, Interactive Media Design

"The Interactive Media Design program has given me countless opportunities to apply my skills to real work and business. It’s helped me understand my abilities and find a clear career path."

Rachel Orlando

Graduate, Interactive Media Design

"The Interactive Media Design faculty not only provided me with guidance and feedback, but also helped me connect with industry professionals who offered me additional support and insight."

Brigid Towler

Graduate, Interactive Media Design

"My experience at Seneca helps me every day. The technology and complexity of problems changes over time but knowing how to get the most out of a platform, conceptualize an idea and present it with a bow is evergreen."