Program Overview

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Program Overview

Creative Advertising (CAB)

The Creative Advertising program is a two-year diploma program that helps students develop the skills to enter the dynamic advertising industry. The program offers a building-block process delivered by award-winning industry experts, where students learn the fundamentals of advertising and how it fits within the wider world of branding and marketing.

Program Details

Campus

• Seneca@York

Delivery

• Hybrid

Duration

• 4 Semesters (2 Years)

Credential

• Ontario College Diploma

School

• School of Media

About the Program

A career in advertising means entering a world where creativity meets strategy, storytelling meets persuasion, and art meets commerce. This two-year diploma program will help students develop the skills to enter this dynamic industry, while gaining hands-on experience with real clients.

Streams

• Creative stream — learn the fundamental skills for a creative career as an art director, copywriter, designer, or content creator
• Business stream — explore marketing, branding, and account management for a career as an account executive, project manager, or strategic planner

Skills

• account management
• advertising
• art direction
• content creation
• copywriting
• design thinking
• interpersonal skills

Experiential Learning

Students will have access to a diverse range of hands-on learning. During the program’s third semester, students will develop a strong portfolio they can use after graduation. In the fourth semester, the creative and business streams work together to create an integrated advertising campaign — an approach that mimics the collaborative and cross-disciplinary nature of the modern advertising industry.

Program Availability

• Canadian Applicants
• International Applicants

Start in	Location	Availability
Sept. 2025	Seneca@York	Open
Jan. 2026	Seneca@York	Open

Availability is subject to change, and a seat is not guaranteed.

Program and Course Delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online, and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

Career Opportunities

Graduates of this program may explore the following career opportunities:

• account executive
• art director
• content creator
• content producer
• copywriter
• marketing communications co-ordinator
• social media co-ordinator
• strategic planner

Affiliations/Associations

• Account Planning Group (APG) of Canada
• Advertising and Design Club of Canada (ADCC)
• American Marketing Association Toronto Chapter (AMA Toronto)
• Canadian Marketing Association (CMA)
• Cannes Lions
• Institute of Canadian Advertisers (ICA)

The Seneca Polytechnic Difference

This is where university meets college. Where theory meets practice. Where ambition meets flexibility.

Degree Pathways

Every Seneca diploma has a degree pathway. Students have the opportunity to continue their studies and complete a degree at Seneca or a partner institution.

The Service Hub

The Service Hub is the one-stop source of information about everything from registering and paying fees to student services and life on campus.

Career Support

Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking, and more.

Studio 67

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with real clients.

Student Works and Experiences

Ontario Colleges’ Marketing Competition

Creative Advertising students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.

What Our Graduates Say

Veronika Vasilchenko

Graduate, Creative Advertising

“If you're considering Seneca Polytechnic, I highly recommend it. The hands-on experience and industry connections you gain are worthwhile. I learned everything I needed to be ready for my first role — from understanding my responsibilities and industry ethics to standing out in interviews, building a strong portfolio, and delivering effective and creative advertising.”

Mohammad Kasuda

Graduate, Creative Advertising

“I had the honour of representing the Creative Advertising program as a student ambassador. Just a year ago, I had zero knowledge of advertising, feeling lost, confused and uncertain. Now, I’m representing the program that changed my life. From imposter syndrome to industry-ready, I’ve come a long way, and I’ve never been prouder of the person I’ve become. The industry has no idea what’s coming after the CAB program’s restructuring—it’s about to become a full-blown factory of talent, and we’re just getting started.”