Program Overview

Digital & Social Media Marketing (DMM)

Overview

This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.

Program Details

Campus

Seneca@York

Delivery

Hybrid

Duration

2 Semesters (8 Months)

Credential

Ontario College Graduate Certificate

School

Seneca Business

About the Program

Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.

Skills

• Branding
• Content creation
• Social media strategies
• Digital analytics
• Influencer marketing
• Search engine strategies
• Market research
• Digital literacy

Work Experience

Optional Work Term

This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the Digital & Social Media Marketing (Work Term) (DMMC) program.

Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.

Program Availability

• Canadian Applicants
• International Applicants

Availability is subject to change and a seat is not guaranteed.

Program and Course Delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.

Your Career

Graduates of the program can explore the following career options:

• Brand ambassador
• Community manager
• Content creator
• Content curator
• Digital content manager
• Digital marketing manager
• Marketing co-ordinator
• Social analytics manager
• Social media co-ordinator
• Social media manager
• Social media strategist

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

This program is supported by the following partners:

• Salesforce: Seneca is one of the first postsecondary institutions in North America to provide students with a competitive edge by integrating the Salesforce training into our Digital & Social Media Marketing program. You will learn the ins-and-outs of salesforce.com’s industry-leading social media marketing applications. Upon graduation, you will be eligible to write the Salesforce Marketing Cloud certification exam.
• Hootsuite: As a student of this program, you will also be enrolled in Hootsuite Academy. Upon completion of the Hootsuite Platform Training courseware, you may graduate with a Hootsuite Platform Certification.
• Ahrefs: Upon graduation, students will be able to use Ahrefs, a digital marketing (SEO) intelligence tool and perform various tasks such as keyword research, competitor analyses, content gap analyses, content audits, SEO technical analyses and backlink audits. Ahrefs follows new tendencies in the world of SEM and SEO so that new grads will be fully equipped with the latest updates and features to utilize in their work.
• Canadian Marketing Association (CMA): The Canadian Marketing Association is the voice of marketing professionals in Canada. With more than 400 members, the CMA represents leaders across the corporate, not-for-profit, public, postsecondary and health sectors. The CMA provides a forum for members to engage in thought leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive.
• American Marketing Association (AMA): The American Marketing Association is the essential community for marketers and is committed to promoting the highest standard of the professional ethical norms and values for its members (practitioners, academics and students).

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Related Programs

• Marketing & Communications Strategy
• Marketing Management
• Sports, Entertainment & Event Marketing