Program Overview

Bachelor of Business Administration (BBA)

Overview

The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing, and human resources, preparing you to work effectively with an organization's resources and people.

Program Details

• Duration: 6 Semesters (3 Years)
• Credential: Bachelor Degree
• School: Seneca Business
• Campus: Newnham
• Delivery: Flexible

Specializations

• Accounting — develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing, and technology applications
• Business Management — develop fundamental skills in leadership, strategic planning, and project management in various areas of business, such as sales, marketing, finance, etc.
• Hospitality, Travel & Tourism — prepare to thrive in the dynamic business environments of hotels, airlines, restaurants, and more. Gain practical skills like budget management, project planning, and process improvement.
• Human Resources Management — develop critical thinking and strategic skills required for human resource management, while gaining necessary technical knowledge including Human Resource Information and Management System, Systems Applications and Products, data mining, and analysis.
• Marketing — gain hands-on knowledge to serve as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behavior, campaign planning, channel oversight, and marketing tactics.
• Supply Chain Management — explore technical and analytical skills to become a supply chain expert, participate in supply chain strategy, and make responsible design decisions.

Skills

• project management skills within a cross-functional team
• interpersonal and communication skills with an equity, diversity, and inclusion perspective
• process optimization and business problem-solving skills to integrate technology

Work Experience

• Mandatory Degree Work Term: A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.

Program Availability

• Canadian Applicants
• International Applicants

Career Options

• account manager
• brand manager
• business analyst
• business development executive
• financial analyst
• general manager
• human resources generalist
• project manager
• small business owner

Program and Course Delivery

• This program is offered in Seneca’s flexible delivery format. Using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. In courses delivered in the flexible format, students have a choice of coming to campus for an in-person experience or learning online.

International Partnership: GLS University

• Seneca Polytechnic and GLS University, India have partnered to offer students in India the opportunity to enrol in GLS University’s Global Programme for one year in Ahmedabad, India and transfer in year two to Seneca’s Bachelor of Business Administration or Bachelor of Computer Science programs in Toronto, Canada. Upon completion, students receive a bachelor’s degree from Seneca and a Certificate of Completion from GLS University.

The Seneca Polytechnic Difference

• Experiential Learning: Graduate career-ready and world-ready. This program has a mandatory work term to help you hone essential skills for the workplace.
• Renewable Scholarships: You may qualify for a renewable scholarship and receive up to $1,000 per year when you study in any degree program.
• Career Support: Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking, and more.
• Sustainability: We’ve made a bold commitment to embed principles of sustainability into every business program we offer.