Program Overview

Business – Marketing (BMT)

Program Overview

This two-year diploma program provides a solid foundation in marketing, covering integrated marketing communications, selling, strategies and analysis, web design, research, and channel management. Students will develop tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging, and distribution of products, services, and ideas. The program also includes problem-based learning, real-world projects, and case studies.

Program Details

• Duration: 4 Semesters (2 Years)
• Credential: Ontario College Diploma
• School: Seneca Business
• Campus: Seneca@York
• Delivery: Hybrid

Skills Developed

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

Program Availability

• Start Dates: September, January, May
• Location: Seneca@York
• Availability: Open (subject to change)

Career Options

• Marketing assistant
• Marketing co-ordinator
• Account manager
• Market researcher
• Assistant sales manager
• Assistant event planner
• Social media assistant
• Digital marketing assistant
• Media planning assistant

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

• American Marketing Association
• Canadian Marketing Association
• Canadian Professional Sales Association
• Interactive Advertising Bureau of Canada
• Greater Toronto Marketing Alliance
• Ontario Colleges Marketing Association

Accreditation

Degree Pathways

Every Seneca diploma has a degree pathway, allowing students to continue their studies and complete a degree at Seneca or a partner institution.

Related Programs

• Bachelor of Business Administration
• Business Administration – Marketing
• Creative Advertising
• Honours Bachelor of Commerce – Marketing

Student Works and Experiences

• Ontario Colleges’ Marketing Competition (OCMC) participation

Program Delivery

This program is offered in Seneca's hybrid delivery format, with some courses available in Seneca's flexible delivery format. Some coursework is online, and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.