Program Overview

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Brand Management (BMK)

Work Term Option (BMKC)

Program Details

• Starts in: January, September
• Campus: Seneca@York
• Delivery: Hybrid
• Duration: 2 Semesters (8 Months)
• Credential: Ontario College Graduate Certificate
• School: Seneca Business

About the Program

This eight-month graduate certificate program focuses on providing students with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. Students will understand all aspects of a brand and then develop a plan to build successful brand equity. Learning will be further advanced through a range of instructional styles, case studies, and relationship-building with industry professionals through industry/association field work or optional work term.

Skills

• Develop brand strategies
  • Product launch planning
  • Business analysis
  • Research
  • Branding

Work Experience

Optional Work Term

This program offers the option to complete a work term, providing valuable hands-on experience in the field of study. Students interested in completing a work term should apply to the Brand Management (Work Term) (BMKC) program.

Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven, and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.

Program Availability

• Canadian Applicants
• International Applicants

Start in	Location	Availability
Sept. 2025	Seneca@York	Not available
Jan. 2026	Seneca@York	Not available

Availability is subject to change, and a seat is not guaranteed.

Program and Course Delivery

This program is offered in Seneca's hybrid delivery format. Some coursework is online, and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

Your Career

Graduates of the program can explore the following career options:

• Assistant brand manager
• Product manager
• Brand consultant
• Brand strategist
• Assistant marketing manager

You may also find your career on the product and service side of business and marketing.

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

• American Marketing Association (AMA)
• Interactive Advertising Bureau of Canada (IAB)
• The Canadian Professional Sales Association (CPSA)
• Canadian Marketing Association (CMA)
• Greater Toronto Marketing Alliance (GTMA)

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch, and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Related Programs

• Digital & Social Media Marketing
• Marketing Management
• Sports, Entertainment & Event Marketing