Program Overview

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Fashion Business Management (FBM)

Overview

The Fashion Business Management program is designed for students who are passionate about fashion and have a great sense for business. The program provides students with the specialized job skills required to be a responsible future leader in the fashion industry.

Program Details

Campus

Newnham

Delivery

Hybrid

Duration

6 Semesters (3 Years)

Credential

Ontario College Advanced Diploma

School

School of Fashion

About the Program

The Fashion Business Management program provides students with a solid foundation in advanced business, fashion, and sustainability studies. The program is delivered through engaging teaching practices by experienced professionals. Students will have the opportunity to apply knowledge gained across many courses through the Boutique and the FIELD (Fashion Industry Education Exchange and Leadership Development) project.

Skills

Throughout this program, students will develop the following skills:

• Forecast fashion trends for a product line
• Build winning brand concepts
• Develop innovative sustainable solutions across all aspects of fashion
• Gain confidence in using math for decision making
• Use a variety of creative software for visual communication
• Strengthen ability to work in a team
• Develop creative content for multiple digital channels

Program Availability

• Canadian Applicants
• International Applicants

Program and Course Delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online, and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

Career Options

Graduates of the program can explore the following career options:

• Marketing co-ordinator
• Junior sales rep
• Assistant buyer
• E-commerce co-ordinator
• Social media specialist
• Allocation analyst
• Retail store manager
• Entrepreneur

Affiliations/Associations

• Apparel Affinity Group
• Canadian Apparel Federation
• Canadian Retail Educator's Association
• Fashion Group International
• Fashion Takes Action
• Retail Council of Canada
• Textile Society of Canada

Degree Pathways

Every Seneca diploma has a degree pathway. Students have the opportunity to continue their studies and complete a degree at Seneca or a partner institution.

Career Support

Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking, and more.

Sustainability

Seneca has made a bold commitment to embed principles of social, economic, and environmental sustainability in its practices.

Student Works and Experiences

Learn more about the FIELD (Fashion Industry Educational Exchange and Leadership Development) project that takes place in the third year of the Fashion Business Management program.

What Our Graduates Say

Nezhada Gomes

Graduate, Fashion Business Management

"The professors at Seneca all wanted to help and support, I never felt reserved about asking questions. The program covered every fashion job you could possibly have, and how to do each one. They gave us real-world experience and made us very confident. I’ve been working in retail since I was 15 years old, but I never imagined I’d have an opportunity like this. With Dior on my resumé, I know I’m building a great foundation, and I’m really grateful to have had the Seneca pathway option available to me."

Justine Speedie

Graduate, Fashion Business Management

"One of the highlights from my studies was the third-year FIELD Project. This was one of the most exciting and challenging opportunities which allowed me to create a bottom-up marketing plan. The FIELD Project always interests companies during the interview process."

Jenna Strano

Graduate, Fashion Business Management

"The Fashion Business Management program at Seneca helped prepare me for my current role as an Assistant Buyer at Designer Brands Canada. As an assistant buyer, you work closely with your team on planning, allocating, marketing, and buying decisions, and within this program, the classes are small and this gives you the opportunity to work closely with your classmates as a team member. All of the instructors were friendly and encouraged you to ask questions in order to help your growth. The environment in the classes is sociable and engaging, and many of my classmates have become friends."