Program Overview

Marketing & Communications Strategy (MRK)

Program Overview

The Marketing & Communications Strategy graduate certificate program is designed for international students looking to work in the Canadian marketing industry. The program covers marketing fundamentals, content creation and presentation skills, as well as how to execute a marketing communications project from ideation to evaluation.

Program Details

• Duration: 4 Semesters (2 Years)
• Credential: Ontario College Graduate Certificate
• School: Seneca Business
• Campus: Seneca@York
• Delivery: Hybrid

About the Program

The program provides access to resources and technology such as Adobe Creative Cloud, social media applications, and artificial intelligence software to gain practical skills that can be applied in the workplace. A key aspect of the program is an introduction to the Canadian marketing industry, which will be examined within a global context. The program also highlights principles of equity, diversity, and inclusion, such as the Accessibility for Ontarians with Disabilities Act and Universal Design for Learning Requirements.

Skills

Throughout this program, you will develop the following skills:

• Create persuasive presentations to pitch new business ideas
• Apply research and strategy to develop marketing communications plans
• Co-ordinate the production of print, digital, and multi-media assets
• Develop strategic content for a variety of marketing channels

Work Experience

Mandatory Work Term

A mandatory program requirement in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Fees are required for the mandatory work term regardless of success in securing a work position.

Program Availability

• Canadian Applicants
• International Applicants

Availability is subject to change, and a seat is not guaranteed.

Career Options

When you graduate from this program, these are the types of career options you can explore:

• Marketing communications specialist
• Marketing co-ordinator
• Digital marketing specialist
• Digital analyst
• Digital media co-ordinator
• Social media specialist
• Market research analyst
• Content marketer

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Related Programs

• Digital & Social Media Marketing
• Government Relations
• Marketing Management
• Public Relations – Corporate Communications