Program Overview

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Economics of Digital Business

Why choose this study programme

The economics of digital business is a gateway to a global world of incredible opportunities and challenges. This study programme is designed according to the model of European and American universities, and what sets us apart is our scientific program and the top professors who teach it. These are exceptional experts who, in addition to their theoretical knowledge, also stand out with their rich international experience in business, enabling our students to acquire concrete skills that can be applied in practice.

We will encourage you to think, innovate and create. We will teach you how to make key business decisions, analyse the market, direct teams and use advanced digital tools such as artificial intelligence.

Instead of directing you towards only one business sector, we will open the door to the world of different industries and allow you to find your own path. Given the special emphasis on digitization and technological innovation, you will be ready to work in a dynamic and changing business environment. We want to encourage you to develop your skills, think outside the box and be a leader in a rapidly changing world.

This study programme is more than education itself – it is an experience that will shape you as a professional and as a person.

What are the takeaways from the Economics of Digital Business study programme?

During your studies of the economics of digital business, you can expect dynamic learning and the acquisition of key skills that will prepare you for the challenges of the modern business world.

Lecture plan

• Finance
• Finance Innovation and Entrepreneurship
• Marketing
• Data Science and Analytics
• Finance

We will dive into the world of money and economic systems. You will learn how to make key financial decisions that affect the success of companies and organizations. In addition, you will gain a fundamental understanding of the basics of investing and arm yourself with knowledge that is not only essential for careers in the financial sector but will be useful in all aspects of business.

It is our mission to encourage your entrepreneurial side and develop your creativity. You will realise that entrepreneurship is not just about creating new companies, but also a way of thinking and solving problems. Through interactive teaching methods, together, we will explore how to recognise opportunities in a dynamic business environment.

We will teach you how to analyse the market, understand consumer needs, and design marketing strategies that will attract a specific target audience. You will understand how to use analytical tools to track the effectiveness of marketing campaigns and how to adjust your approaches to better connect with consumers.

We will equip you for the challenges of data science and analytics. You will understand how to collect, process and analyse large amount of data to gain deeper insight into business processes. These skills will become crucial in the modern business environment where decision-making is increasingly based on data.

Specialisation

In the third year of their studies, students will be able to choose between the main specialisations:

• Finances
• Management

Additionally, students will be able to improve through additional sub-specialisations in:

• Marketing
• Human Resources (HR)

The choice of specialisation and flexibility enables students to adjust their education to their interests and professional goals.

Some of the jobs we are preparing you for:

• Financial Analyst
• Head of Accounting
• Product Manager
• User Experience Designer
• Procurement Manager/Procurement Director
• Accountant
• Director of Accounting and Finance
• Sales Specialist
• Key Account Manager
• Sales Director
• Human Resources Specialist
• Head of Human Resources
• AI Specialist
• Marketing Manager/Marketing Director
• Brand Manager
• Digital Advertising Specialist
• Market Researcher

Module Example

FinTech I: Transformation of financial services

In this module, students will gain knowledge about key technological innovations that are changing financial services. By taking this module, students will develop a deep understanding and practical skills necessary for a career in the fast-growing FinTech sector.

The module provides the knowledge needed to analyse and apply financial innovations, as well as understand their impact on global financial services. This module is the content basis for the course FInTech2: Blockchain and crypto-assets.

Study type

On campus

Medium of instruction

English, Croatian

Study programme duration

8 semesters (4 years)

Semester duration

15 weeks of active teaching

• 4 examination weeks

Total number of ECTS points

240

Academic title

univ.bacc.oec.

undergraduate in Economics of Digital Business

Certifications obtained during studies

Download the student guide
Download the brochure

Study programmers

Undergraduate Study Programmes
Graduate Study Programmes
Doctoral Study Programme

INTERNATIONAL SUMMER SCHOOL

Artificial Intelligence
Cyber Security
Creativity and Storytelling in Marketing
Game Design
Data Driven Storytelling
Mobile Application Development

International

International office GO GLOBAL
Exchange programmes and Erasmus+
International Week(end)
International partners
Dual Degree/joint degree programmes
Algebra Buddy Program
Study in Croatia
Application for International Students

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