Program Overview

Design

We won't dictate which path you should take. Instead, we'll provide you with knowledge and tools to make your own decisions and find your own way. Surprise us.

About

The study programme is designed taking into account the latest findings in the field of art and design and significantly enhances creativity and creative thinking while at the same time being based on the concepts of teamwork and “design thinking”.

Curriculum Structure

The four-year undergraduate in Visual Communications Design study programme aims to equip you with skills and knowledge in order to prepare you for a career in design studios, creative agencies, production studios and marketing companies. Here is a snapshot of what you’ll be studying:

• Visual Design: How to develop good visual identity and branding? How to create a logotype and book of standards? How to ensure creative and functional visual communication of a product which enables it to be seen and recognized?
• Typography: Knowledge on the evolution of letters and typography, anatomy of characters and their interrelationships, styles of type families as well as introduction to typographic terminology will encourage conscious and rational selection of styles and letters in creative projects.
• Photography: You will learn how to create a good photo, more about camera features, how to make a photo for promotional purposes or how to fine-tune the lighting using complex photographic equipment.
• Digital Photography Processing: You will specialize in the use of various digital tools necessary for the development and processing of photos, whether it concerns simple corrections, retouching or photo manipulation.
• Interactive Systems Design: You will learn how to analyze the interaction between man and technology and how to design a web page or application interface while providing the best user experience and attractive design.
• Web Design and User Interface Design: You will study approaches and best practices in the design of the most important part of any application or website – user interface.
• Introduction to Video Production: YouTube is one of the fastest growing communication channels of today and the quantity and quality of video content on the internet is growing steadily. Learn how to make use of it by independently developing a promotional video or other video material.
• Animated Graphics: You will acquire knowledge about the animation of objects and characters in two-dimensional space and you will master the key tools of modern digital animation. This will enable you to create attractive solutions in offline or online projects or when creating video material.

Examples of jobs we’re preparing you for:

• Designer, art director
• User interface and user experience designer
• Digital photography and video expert
• Creative project manager

Study type

• On campus

Medium of instruction

• Croatian

Study programme duration

• 8 semesters (4 years)

Semester duration

• 15 weeks of active teaching
• 4 examination weeks

Total number of ECTS points

• 240

Academic title

• bacc. art. undergraduate in Visual Communications Design

Certifications obtained during studies

• ECDL Start (4 exams)
• Adobe Certified Professional – Graphic Design & Illustration using Adobe Illustrator
• Adobe Certified Professional – Visual Design using Photoshop

Module Example

Web and screen design 3 – User interface design

A course for those who really want to understand why users often visit certain websites and feel “at home” while using them, whereas others may be visually attractive, but totally insensitive to user needs and thus off-putting. We will deal with the structure of websites and application interfaces, wireframes, navigation design, design components and styles, style guides, understanding user and customer needs as well as with the establishment of projects as integral complexes of best technology practices, basic design settings and requirements arising from user behavior.