Program Overview

Digital Marketing

The two-year master study programme in Digital Marketing focuses on the broader perspective and equips students for strategic thinking within the marketing context.

Curriculum Structure

The programme consists of the following courses:

• Network Analysis
• Digital Marketing Strategy
• Application of Game Theory
• Business Analysis
• Business Intelligence Systems
• Data Analysis
• Big Data
• Quantitative Analysis
• Leading a Team
• Managing Campaigns
• Network Analysis

Course Descriptions

Network Analysis

Learn how to analyze social networks and use social metrics.

Digital Marketing Strategy

Design and implement digital marketing solutions at a strategic level.

Application of Game Theory

Learn how to apply game theory in digital marketing.

Business Analysis

Hone your interpersonal and business analytical skills in digital marketing.

Business Intelligence Systems

Learn how to develop early warning systems, values for client’s current and future budgets, CRMs and recommendation systems.

Data Analysis

Get into the crux of data analysis such as signals connection, events, monitoring and observation.

Big Data

Learn how to use the marketing potential of big data chunks.

Quantitative Analysis

Master the application of quantitative analysis and modeling in marketing research.

Leading a Team

Master the skills required for managing and organizing teams of professionals responsible for digital marketing.

Managing Campaigns

Hone your planning and management skills of digital campaigns.

Examples of Jobs

The programme prepares students for the following roles:

• Specialist for Strategic Digital Marketing
• Marketing Strategist for Social Networking
• Specialist for Social Networking Analysis
• Specialist for Data Visualization
• Big Data Analysis Specialist

Module Example

Digital Transformation and Disruptive Business Models

This course deals with the development of social networks, Internet of Things and ‘smart tools’, which are ubiquitous in today’s society. The free-market places great emphasis on the digital user experience and has forced many companies to jump on board the digital transformation.

Study Details

• Study type: Online
• Medium of instruction: English
• Study programme duration: 4 semesters (2 years)
• Semester duration: 15 weeks of active teaching + 4 examination weeks
• Total number of ECTS points: 120
• Academic title: mag.oec. Professional Master in Digital Marketing

Additional Information

• Download the student guide
• Download the brochure
• Study programmers: Undergraduate Study Programmes, Graduate Study Programmes, Doctoral Study Programme
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