Program Overview

Digital Marketing Master's Program (without Thesis) ** (M.A, 1 - 1.5 Years)

Description

The Digital Marketing Master’s program is designed for professionals who want to effectively utilize digital technologies in the field of marketing. The program covers topics such as digital strategy development, data analysis, social media management, marketing management, strategic management, and consumer behavior.

Curriculum

The Master’s program is structured to teach students innovative marketing techniques while also helping them develop critical thinking and analytical skills. In today’s competitive business world, strengthening a brand’s digital presence is of great importance. In this context, the program provides both theoretical and practical education, enabling students to successfully manage digital marketing processes.

Admission Requirements

Applicants to MA Program should have finished an undergraduate program with a minimum CGPA of 2.5 out of 4.

Research Interests

• Digital marketing
• Marketing strategies
• Digitalization
• Social media
• Content management
• Strategic planning

Tuition Fees

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Apply Online

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Faculty and Department

• Faculty of Business & Economics
• Department of Business Administration

Program Details

• Program Name: Digital Marketing Master's Program (without Thesis)
• Degree: M.A
• Duration: 1 - 1.5 Years
• Language: English

Career Opportunities

Graduates can pursue various career opportunities, such as:

• Digital marketing manager
• Social media specialist
• Content strategist
• SEO/SEM expert

Experiential Learning

Throughout the program, students will have experiential learning opportunities, including case analyses, project work, and interactions with industry professionals.