Program Overview

Marketing Management Master's Program (with Thesis) (M.A, 1 - 2 Years)

Description

Designed for graduates of any discipline and taking only one year to complete, the MA in Marketing program can give you a competitive edge in an over-crowded job market by helping you develop the skills and knowledge directly relevant to employers' needs or alternatively enabling you to switch to a new area of academic specialization in which you can pursue doctoral research in marketing by laying its foundations at masters level. You will learn the latest in theoretical, conceptual and practical aspects of marketing and be prepared for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing, direct marketing, and market research.

Admission Requirements

Applicants are expected to satisfy general admission requirements of the Institute. In general, students who wish to pursue a given graduate program in the Faculty of Business and Economics, but have completed a BA/BS in another field may be admitted to the program, subject to successfully completing selected prerequisite courses from the related department.

Research Interests

• Marketing management
• Marketing strategy
• Consumer behavior
• Advertising
• Sales promotions and public relations
• Integrated communications campaign

Curriculum

• The program curriculum is designed to provide students with a comprehensive understanding of marketing principles and practices, as well as advanced research skills in the field.

Tuition Fees

• The tuition fees for the program are competitive and vary depending on the student's status and the duration of the program.

Apply Online

• Applications for the program can be submitted online through the university's website.

Faculty and Department

• Faculty of Business & Economics
• Department of Business Administration
• Marketing Management (with Thesis)