Program Overview

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Graduate Diploma in Marketing and Sales

Overview

Gain the knowledge and skills to help businesses, and yourself, stand out in the crowd. This qualification will give you an advanced understanding of the art of marketing in today’s fast-paced, ever-changing commercial landscape.

What will I study

You’ll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues.

Pathway

Part-time up to 4 years.

Details

Fees for 2025

• Domestic Fee: $7,630 - $8,540 per year
• International Fee: $26,000 per year
• Indicative Student Services Fee: $370.50 per year
• Valid To: December 31, 2025

Academic Requirements

• A Bachelor's degree in any field excluding marketing and sales.

Alternative Requirements

Still want to study but don't meet the Academic Requirements?

• If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

English Requirements

What if English is not my first Language?

• Please provide a result from a test or qualification on the acceptable alternatives
  • English Proficiency Outcomes Chart.
• If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
• If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the Ara Examination Centre or in your home country.
• IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
• What if I have achieved NCEA Level 3 University Entrance?
  • You do not need to provide additional evidence of English Language skills.
• Overall IELTS 6.0 Academic
  • 5.5 Listening
  • 5.5 Reading
  • 5.5 Writing
  • 5.5 Speaking

Funding assistance

If you face unexpected financial hardship during your studies, we have several funds that you can apply for. These are designed to enable you to continue your current course of study. We also have a wide range of scholarships and awards that can provide financial assistance.

Core courses

• Business-to-Business Sales and Marketing
  • AMBB600
  • 15 credits
• Customer Engagement
  • AMCU600
  • 15 credits
• Integrated Marketing Communications
  • AMMC600
  • 15 credits
• Marketing Planning and Control
  • AMMP648
  • 15 credits

Elective courses

• Level 6
  • Business-to-Business Sales and Marketing
    • AMBB600
    • 15 credits
  • Customer Engagement
    • AMCU600
    • 15 credits
  • Integrated Marketing Communications
    • AMMC600
    • 15 credits
  • Marketing Planning and Control
    • AMMP648
    • 15 credits
• Level 7
  • Contemporary Issues in Marketing Practice
    • AMCM700
    • 15 credits
  • Industry Project
    • AMGP700
    • 30 credits
  • Preparation for Work Placement
    • AMGW700
    • 15 credits
  • International Marketing
    • AMIM700
    • 15 credits

Career opportunities

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

Study pathways

Complement this graduate diploma with our Graduate Diploma in Project Management.

Recommended school subjects

• English
• Mathematics
• Computing / ICT
• Economics

Graduate Diploma in Marketing and Sales

FULL-TIME - 1 Year

Gain the knowledge and skills to help businesses, and yourself, stand out in the crowd

Information

Type | Graduate Certificate / DiplomaCode | CH4003Application close date | Accepted throughout the yearMay be available for Study Visa? | YesInternational application close date | PLEASE ENQUIRECredits | 120Level | 7Additional Equipment/Fees | Advised before enrolmentMay be eligible for Studylink? | YesMay be eligible for Fees Free? | YesReference | CH4003-STRU

COVID-19 vaccination information

Placements or workplace assignments are an integral part of this programme. You don’t need to supply evidence of your Covid vaccination status to apply for or to study this programme but please be aware that some workplaces may require evidence from you that you are fully vaccinated for Covid before allowing you to complete work at their organisation. The number of organisations at which your placement or workplace assignment can be completed may be impacted, depending on your vaccination status.

Credit Recognition

If you have prior relevant experience or previous related study credits, you may be eligible for credit recognition towards this qualification.

Documents

• Admission & Enrolment Form PDF, 427 KB
• International Application Form PDF, 358 KB
• Business Programme Timetable PDF, 431 KB

Area of Interest

• Business