Program Overview

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Bachelor of Applied Management (Event Management)

Overview

Gain the specialist skills and knowledge needed to run successful events. This specialisation will prepare you in all aspects of event logistics, planning, and management. Whether you have career ambitions to run international conferences, sports tournaments, or music or arts festivals, our experienced tutors will help you develop real-life, hands-on skills. You’ll also get to work on an actual local event to consolidate your learnings.

What will I study

• Event Logistics
• Event Planning and Management
• Business Environments
• Business Functions
• Change and Innovation
• Introduction to Leadership
• Operations Management and Compliance
• Business Planning
• Managing Projects
• Introduction to Marketing
• Buyer Behaviour
• Introduction to Digital Marketing
• Sales and Relationship Management

Pathway

• Our Graduate Diploma in Event Management will extend your prospects in this sector.

Details

Type

Degree

Code

CH3988

Application close date

Accepted throughout the year

May be available for Study Visa?

Yes

International application close date

22 January for February start, 23 June for July start

Credits

360

Level

7

Additional Equipment/Fees

Advised before enrolment

May be eligible for Studylink?

Yes

May be eligible for Fees Free?

Yes

Reference

CH3988-EVNT

Fees for 2025

• Domestic Fee: $7,630 - $8,540 per year
• International Fee: $26,000 per year
• Indicative Student Services Fee: $370.50 per year
• Valid To: December 31, 2025

Academic Requirements

• University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved subjects and:
  • Literacy: 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing
  • Numeracy: 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627)
• OR New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent

Alternative Requirements

• Still want to study but don't meet the Academic Requirements?
• If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

English Requirements

• What if English is not my first Language?
• If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
• Please provide a result from a test or qualification on the acceptable alternatives
  • English Proficiency Outcomes Chart.
• If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
• If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the Ara Examination Centre or in your home country.
• IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
• What if I have achieved NCEA Level 3 University Entrance?
• You do not need to provide additional evidence of English Language skills.

Overall IELTS 6.0 Academic

• 5.5 Listening
• 5.5 Reading
• 5.5 Writing
• 5.5 Speaking

Funding assistance

• If you face unexpected financial hardship during your studies, we have several funds that you can apply for. These are designed to enable you to continue your current course of study. We also have a wide range of scholarships and awards that can provide financial assistance.

Core courses

• Level 5:
  • Introduction to Accounting and Taxation
  • Applied Accounting
  • Analysis of Financial Information
  • Budgets for Planning and Control
  • Commercial Law
  • Economics
  • Employability Skills and Experience
  • Organisations in an Aotearoa New Zealand Context
  • Business Environments
  • Business Functions
  • Change and Innovation
  • Introduction to Leadership
  • Operations Management and Compliance
  • Business Planning
  • Managing Projects
  • Introduction to Marketing
  • Buyer Behaviour
  • Introduction to Digital Marketing
  • Sales and Relationship Management
• Level 6:
  • Intermediate Management Accounting
  • Intermediate Financial Accounting
  • Taxation in Aotearoa New Zealand
  • Introduction to Finance
  • Data Analytics
  • Law of Business Entities
  • Research Methods
  • Accounting Information Systems
  • Applied Employment Law
  • Business-to-Business Sales and Marketing
  • Customer Engagement
  • Event Logistics
  • Event Planning and Management
  • Global Challenges; Sustainable Futures
  • Health, Safety and Wellbeing Leadership
  • IT Service Management
  • Introduction to Enterprise Intelligence and Analytics
  • Integrated Marketing Communications
  • Marketing Planning and Control
  • Organisational Behaviour
  • Operations Management
  • Principles of Leadership
  • Project Management
  • Strategic Planning for Small Business
  • Special Topic Level 6
• Level 7:
  • Advanced Management Accounting
  • Advanced Financial Accounting
  • Auditing and Assurance
  • Professional Accounting Project
  • Contemporary Issues in Marketing Practice
  • Co-operative Education Project
  • Critical Reflection on Work
  • Event Marketing and Sponsorship
  • Event Project
  • International Marketing
  • Information Technology Governance
  • Enterprise Intelligence and Analytics
  • Product Development
  • Advanced Project Management
  • Resource Integration Management
  • Contemporary Issues in Supply Chain and Logistics
  • Strategic Human Resources Value
  • Strategic Management
  • Special Topic Level 7
  • Business Transformation and Change

Career opportunities

• A career in event management will take you from a novice event organiser to a proficient manager of events. You will develop a wide ranging understanding of event planning, including the scheduling of multiple facets of an event. In addition, you will develop the logistical skills to manage event components.
• Career opportunities include fundraising, conferences, festivals, arts and tourism event management, facility based event management, public relations, sponsorship, and marketing.

Study pathways

• Our Graduate Diploma in Event Management will extend your prospects in this sector.

Recommended school subjects

• English
• Mathematics
• Computing / ICT
• Economics

COVID-19 vaccination information

• Placements or workplace assignments are an integral part of this programme. You don’t need to supply evidence of your Covid vaccination status to apply for or to study this programme but please be aware that some workplaces may require evidence from you that you are fully vaccinated for Covid before allowing you to complete work at their organisation. The number of organisations at which your placement or workplace assignment can be completed may be impacted, depending on your vaccination status.