Program Overview

Bachelor of Creativity (Digital Media and Design)

Overview

Through three years of study, learn real design skills to bring your concepts to life. Choose from our two majors Digital Media & Design or Animation. Our programmes are hands-on and practical, incorporating arts-based techniques to develop original design work. Work on individual, client and collaborative projects to build a work-ready portfolio with other like-minded creatives.

Programme Details

Level

7

International Start Dates

• 23/02/2026 - Digital Media and Design
• 23/02/2026 - Animation

Duration

3 years, full-time

Domestic Fees

TBA

International Fees

TBA

Credits

120

What You Will Learn

Digital Media and Design Major

In the Digital Media & Design major, you'll begin by exploring four core areas – Animation, Game, Graphic and Screen Design – before specializing in your final year. You'll learn how to bring stories to life through animation, create engaging and interactive games through storytelling and world-building, communicate visually using illustration and typography in graphic design, and blend text, image and sound for dynamic screen applications.

• Animation Design teaches you how to bring static images to life. Learn the fundamentals of animation to create both 2D and 3D animations.
• Game Design explores how storytelling, conceptual art and worldbuilding combine to create engaging interactive experiences. Learn how to create a fully functioning prototype game.
• Graphic Design teaches you how to communicate through a visual language. Learn about the elements and principles of design and the ways conceptual thinking and problem solving can be used.
• Screen Design introduces you to filmmaking techniques combined with motion graphics to create video installation art and title sequences for film. Learn how text, images and sound produce dynamic moving visuals that tell compelling stories.

Animation Major

In the Animation major, you'll focus on the craft of animated storytelling. You'll experiment with motion graphics, learn the techniques behind stop motion, and produce 2D and 3D animations for film, television, games, and online platforms. This major equips you with the skills and experience to work in studios, agencies or as an independent creator, in roles such as junior animator, motion designer, or 3D artist.

Career Options

• Animator
• Motion Graphics Developer
• Game Designer
• Graphic Designer
• Screen Designer
• Video Maker
• Multimedia Designer
• Art Director
• Content Creator

Entry Requirements

For ākonga, at the start of their study journey, we encourage you to complete the and the or have evidence of prior learning before enrolling in this programme.

It is helpful for students to have access to a laptop of sufficient capability and Adobe Creative Cloud software to meet programme requirements.

International Students

• IELTS 6.0 (no band lower than 5.5)
• Find your country's equivalent academic entry requirements here

Related Study Options

• Master of Design (MDes) Level 9