Program Overview

Introduction

The BA Business Management (Tourism and Events) programme aims to seamlessly integrate theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will empower you with a comprehensive understanding of strategic business management and specialised knowledge and skills for the dynamic tourism and events sector, preparing you for a successful career in this vibrant field. 

Through effective teaching and learning, practical projects, and collaborations with industry professionals, students will gain real-world experience, preparing them for successful careers. With increasing competition and the need for tourism and events competencies, this programme provides students with knowledge of the intricacies and dynamics of tourism and event management in global and local contexts and the ability to create exceptional experiences through effective planning, execution, and analyses.

Why Study BA Honours Business Management (Tourism and Events)

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Business Management (Tourism and Events) in three years. The programme is structured to enable students to develop a range of theoretical and practical capabilities in key areas of business management including strategy, leadership and people management, finance, sustainability, marketing, data analytics, innovation, and operations, as well as specialist areas in tourism and events. 

This programme is designed to enhance your global perspective, cultural and environmental awareness, and entrepreneurial abilities, while developing critical thinking, communication, and networking opportunities. Fostering analytical and creative skills, this degree prepares graduates for diverse career opportunities, advanced studies, and a significant role in driving business success.

Programme Details

Intake:

• September, January

Duration:

• This programme is taught over 3 Years

Attendance

• This programme is offered full-time

Fees (Total):

• AED 188,946

* ALL TUITION FEES INCLUSIVE OF VAT

Fees Breakdown:

• Year 1: AED 62,982
• Year 2: AED 62,982
• Year 3: AED 62,982

* ALL TUITION FEES INCLUSIVE OF VAT

Course Leader:

Rory McConnon MSc MBA FHEA PMP

Mode of Study: All classes are held in person on campus, at the Dubai Knowledge Park campus in the heart of the city.  

Teaching

Classes are held at Dubai Knowledge Park campus Monday to Friday, between 8:30am and 5:30pm. No classes are scheduled on Fridays between 12.00pm and 2.00pm. Occasional sessions may be scheduled over weekends or holiday periods, and you can expect plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of the programme.

Students will be involved in a range of learning, teaching, and assessment approaches. Such approaches aim to put students at the centre of their own learning so that they are engaged and involved in all aspects. The programme requires active involvement and collaboration with fellow students, including working and learning as part of small groups. Learning activities may occur both within and outside the classroom.

Students will be supported by technology, and faculty will use existing and emerging tech to engage with students. The programme may be facilitated using a variety of online tools (My Learning on UniHub, podcasts, wikis, etc.). By engaging with e-learning, students will be developing additional skills highly valued by employers. These include working flexibly, communication, understanding of IT, and team working.

Future Career and Employment

Graduates with a degree in Business Management (Tourism and Events) have a diverse array of career paths, particularly in industries that focus on hospitality, event planning, tourism services, and entertainment. This field is dynamic and offers opportunities both locally and internationally. Career and employability opportunities include:

• Event Planner: Specialising in organising and managing events such as conferences, weddings, corporate gatherings, and large parties. Event planners coordinate all aspects of events, from conception through to execution, ensuring everything runs smoothly for clients.
• Tour Manager: Leading and managing tours, tour managers ensure that travel itineraries are followed and that all aspects of the tour meet client expectations. They work for travel companies or as freelancers organising educational, leisure, or business tours.
• Hotel Manager: Overseeing the operations of a hotel, including guest services, housekeeping, reservations, and dining. Hotel managers work to ensure a high quality of guest experience and efficient management of hotel resources.
• Tourism Marketing Specialist: Developing marketing campaigns for tourism businesses, destinations, or regions. These professionals use their understanding of what attracts tourists to create promotional materials and strategies.
• Travel Consultant/Agent: Advising clients on travel options and creating travel itineraries based on client preferences and budgets. Travel agents work with various service providers to coordinate hotel, transport, and tour bookings.
• Convention Centre Manager: Managing facilities that host conventions, including overseeing event booking, space allocation, staff management, compliance, and vendor services. They ensure that all events run smoothly and meet client expectations.
• Visitor Information Manager: Managing services that provide information to tourists, such as visitor centres or online information portals. They ensure that tourists have access to accurate and helpful information about attractions, accommodations, and travel options.
• Sports Events Manager: Specialising in the planning and execution of sports events, from local tournaments to international competitions. They handle logistics, coordination with sports teams, and compliance with relevant regulations.
• Cultural Events Manager: Focusing on events related to arts and culture, such as festivals, theatre productions, and art exhibitions. They coordinate artists, schedules, and event logistics to promote cultural appreciation and engagement.
• Leisure Activity Coordinator: Working in resorts, cruise ships, or community centres, coordinating activities that enhance the guest experience. These coordinators plan and implement various recreational and entertainment activities.