Program Overview

MSc Marketing Communications & Brand Management

The MSc Marketing Communications and Brand Management programme aims to develop students into strategic, creative, and analytically driven marketing professionals capable of shaping impactful brand narratives and executing integrated marketing communication strategies in an evolving digital and global landscape.

Programme Overview

The programme combines contemporary brand management principles with cutting-edge communication techniques, equipping students with the expertise to develop, manage, and sustain brand equity while leveraging digital transformation and emerging technologies to engage diverse audiences effectively. With an emphasis on storytelling, consumer engagement, and cross-cultural communication, students will gain the skills needed to craft persuasive brand messaging and manage reputation across dynamic media environments.

Accreditations

The programme is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain exemptions on modules of CIM qualifications.

Programme Modules

• Global Marketing Management and Digital Strategy (15 Credits)
• Marketing Analytics and Visualisation (15 Credits)
• Consumer Psychology and Decision Making (15 Credits)
• Immersive Branding in the Digital Age (15 Credits)
• Marketing Communications (15 Credits)
• Practitioner Perspectives (15 Credits)
• Capstone Research Project (60 Credits)

Programme Highlights

1. The course is delivered by experienced marketers, prominent researchers, and practice-oriented academics.
2. Unique industry-based residential programme exposing students to industry experts and practitioners.
3. Programme accredited and recognised by the Chartered Institute of Marketing.
4. Each student has the ability to tailor the programme to their own interests and career goals through the selection of optional modules.

Entry Requirements

Applicants should normally have a second-class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution.

English Language Requirements

All programmes at Middlesex University Dubai are taught in English, and applicants with previous education outside of English-speaking countries must demonstrate English language proficiency through IELTS, TOEFL, or Pearson PTE Academic.

Teaching

Classes are held at the Dubai Knowledge Park campus on weekdays from 6:30 pm to 9:30 pm, with occasional weekend or holiday sessions scheduled with prior notice.

Work While You Study

The MSc Marketing Communications and Brand Management programme prepares graduates for strategic roles in brand development, communications, and audience engagement, emphasizing brand storytelling, consumer psychology, and digital media.

Future Career and Employment

Graduates are ready for roles like Brand Manager, PR Consultant, Digital Content Manager, or Creative Strategist, with the programme also supporting those transitioning into leadership or entrepreneurship.

Faculty

The programme is led by experienced faculty members, including Dr. Vijay Pujari, Associate Professor and Head of Postgraduate Marketing Programmes, and other renowned academics in the field of marketing and communications.

Tuition Fees

The yearly fees for the programme are 85,593 AED for the January intake and 88,161 AED for the September intake, with all tuition fees inclusive of VAT. Scholarships and grants are available for eligible students.