Program Overview

Introduction

The MSc Digital Marketing and Analytics programme develops forward-thinking, data-driven marketing professionals capable of leveraging emerging technologies, AI, and advanced analytics to drive customer engagement and business growth. The programme integrates cutting-edge digital marketing practices with strategic decision-making, analytics, and performance measurement, equipping students with the expertise to design, implement, and optimise marketing campaigns in an increasingly digital and global landscape.

With a strong experiential learning approach, students will engage with live industry projects, simulations, and real-world applications, ensuring they develop both the technical proficiency and strategic agility required in today’s digital economy. The programme fosters expertise in digital strategy, customer experience and UX design, AI-powered marketing, immersive branding, and global marketing management, alongside advanced capabilities in marketing analytics, predictive modelling, and data visualisation.

Benefits of Studying MSc Digital Marketing & Analytics

• The course is delivered by experienced marketers, prominent researchs and practice oriented academics.
• Unique industry based residential programme exposing students to industry experts and practitioners
• Programme accredited and recognised by Chartered Institute of Marketing.
• Each student has the ability to tailor the programme to their own interests and career goals through the selection of optional modules.

Programme Details

Intake:

• September, January

Duration:

• This programme is taught over 1 year full-time and 2 years part-time.

Attendance

• This programme is offered full-time and part-time

Fees (Total):

• AED 85,593

* ALL TUITION FEES INCLUSIVE OF VAT

Fees Breakdown:

• Year 1: AED 42,797
• Year 2: AED 42,797 (Part-Time)

* ALL TUITION FEES INCLUSIVE OF VAT

Course Leader:

Vijay Pujari FHEA FCIM

Mode of Study: All classes are held in person on campus, at the Dubai Knowledge Park campus in the heart of the city.  

Teaching

Classes are held at our Dubai Knowledge Park campus on weekdays (Monday to Friday) from 6:30pm to 9:30pm. Occasional weekend or holiday sessions may also be scheduled with prior notice. Most modules include one session per week, with exceptions noted in the timetable. For the Dissertation, you'll work independently. The programme involves a mix of learning and assessment methods, emphasising active participation and collaboration, both in-person and online. You'll engage with peers in group work and classroom activities, as well as through digital platforms. Technology plays a key role in supporting your learning. Faculty will use online tools like My Learning on MyMDX, podcasts, and wikis to provide flexible access to resources, activities, and collaborative tools. This e-learning approach helps build essential skills such as communication, teamwork, and digital literacy-valued by employers. Each module includes a handbook outlining teaching methods, assessments, and resources. You’ll benefit from expert staff with both academic and industry experience.

Work While You Study

Evening classes are designed to fit around a busy lifestyle, making it possible to work during the day while pursuing your studies. This flexible schedule allows you to gain valuable professional experience or manage personal commitments alongside your academic goals. It’s an ideal situation for those looking to advance their education without putting their career or daily routine on hold.

Future Career and Employment

The MSc Digital Marketing and Analytics programme equips graduates with technical, strategic, and analytical skills to thrive in today’s data-driven marketing landscape.

Through digital labs, real-world campaigns, and analytics projects, students develop problem-solving and critical thinking abilities. They gain proficiency in marketing analytics, digital transformation, and emerging technologies, preparing them to design data-driven marketing strategies. With a focus on industry collaboration and applied projects, graduates are ready for careers in digital strategy, performance marketing, data analytics, and more.

Graduates can consider roles such as:

• Digital Marketing Specialist
• Digital Analyst
• Entrepreneurship
• Content Marketer
• Social Media Executive
• Paid Media Executive