Program Overview

Introduction to Digital Marketing and Analytics

The BSc (Hons) Digital Marketing and Analytics program is designed to equip students with the skills and knowledge required to succeed in the digital marketing industry. This program focuses on developing specialist skills in digital marketing and performance, with a strong emphasis on hands-on learning and industry-standard tools and techniques.

Program Structure

The program is structured over three years, with each year comprising three terms of study. The curriculum is divided into three building blocks: Subject Core, Special Electives, and Common Modules, including Industry & Entrepreneurship.

Year 1

In the first year, students will study the following Subject Core modules:

• Digital Consumer Marketing: This module introduces students to the purpose of marketing and the changes in consumer behaviors, customer footprints, and customer journeys in the digital space.
• Data Analysis Fundamentals: This module aims to demystify data analytics by providing students with a practical and conceptual skillset to lay the foundations for marketing analytics.
• Visualisation Tools and Techniques: This module introduces students to the landscape of current data visualization tools and techniques used by marketers and business leaders.
• Customer Led Marketing and Channels: This module provides a core understanding of customer-led marketing and channel management, exploring how organizations can transform digital customer experience by adding value and improving customer journeys.
• Exploring Industry and Entrepreneurship: This module provides an introduction to the changes being experienced in the world of work and the scope of real-world professional activities in relation to the course.
• Learning Perspectives: This module encourages students to become collaborative, critical, and reflective learners, examining core questions about how and why we learn the way we do.

Year 2

In the second year, students will study the following Subject Core modules:

• Coding: This module equips students with a core understanding of the key concepts and techniques required for coding, exploring basic concepts such as data types, logic flow, functions, and packages.
• Data Driven Marketing: This module develops the theoretical knowledge and practical skills fundamental to addressing the challenges of modern data-driven marketing, focusing on the cycle of data capture, analysis, and visualization.
• Online and Offline Integrated Marketing Comms: This module examines online and offline integrated marketing communications from both client-side and agency-side perspectives, exploring the process of creating and implementing an effective IMC strategy.
• Entrepreneurial Challenge: This module develops entrepreneurial thinking about how to grow one's own or others' entrepreneurial ideas, exploring enterprise opportunities and creating an entrepreneurial plan.
• Placement: This module gives students the opportunity to experience industry and entrepreneurship in an external organization, applying knowledge and intellectual and practical skills to real-life challenges.
• Industry Challenge: This module provides an immersive experience, giving students an insight into the culture, practices, and commercial contexts of an industry, field, or sector.

Year 3

In the final year, students will study the following Subject Core modules:

• Campaign Planning and Execution: This module focuses on developing vital skills such as setting marketing communications objectives, customer profiling, setting up appropriate strategies, channels, and tactics, creating an execution plan, assigning appropriate measurement tools, and managing the whole campaign.
• Value-driven Strategic Marketing: This module fosters and cultivates relationships within target markets based on specific values and beliefs, offering a deeper and more meaningful experience on both ends of the business model.
• Major Project I and II: The Major Project is a substantial piece of work, drawing on discipline-specific and interdisciplinary learning, together with learning about industry and entrepreneurship. Students will have the freedom to design a self-directed project that reflects their interests and career aspirations.

Special Electives and Languages

Throughout the program, students can choose from a range of Special Electives and language modules, including:

• Creativity and Imagination
• Being Human
• Creating a Brand Identity
• Why We Post: Social Media and Us
• Financial Innovation and Technology
• Photography Workshop
• How to Think in a Post-Truth World
• Understanding Human Rights
• Literary London
• Behind the Lens: Introduction to Media Production
• Psychology of Emotions
• London as Fashion Capital
• Emerging Technologies: from Web3 to the Metaverse
• Digital Design with Adobe Creative Suite
• The Power of Language in Your Life
• Business Ethics
• Experiencing Theatre
• Understanding the Global Art Market
• Inspiring Your Audience
• Future Cities Now
• Languages (Grades 1-6) – available in Arabic, Chinese, French, German, Italian, Japanese, Russian, and Spanish
• Advanced Language for Professionals (Grade 7)
• Business English: Professional Writing
• Business English/Advanced Business English
• Advanced Spanish through Film (Grade 8)

Careers and Graduate Opportunities

Graduates of the BSc (Hons) Digital Marketing and Analytics program will be equipped with the skills and knowledge required to pursue a variety of career paths, including:

• Digital Marketing/Manager
• Social Media Manager
• Market Data Analysis
• Web Analytics Specialist
• Brand Manager
• Marketing Strategy Consultant

Fees and Financial Support

The tuition fee for the program is £26,000 per year, fixed for the duration of the course. A non-refundable advance deposit of £1,000 (UK students) or £4,000 (non-UK students) is required to secure a place on the program. Scholarships and funding opportunities are available to support students with their studies.

Conclusion

The BSc (Hons) Digital Marketing and Analytics program at Regent's University London provides students with a comprehensive education in digital marketing and analytics, equipping them with the skills and knowledge required to succeed in this rapidly evolving industry. With a strong emphasis on hands-on learning, industry-standard tools and techniques, and a range of Special Electives and language modules, this program offers a unique and engaging learning experience that prepares students for a successful career in digital marketing and analytics.