Program Overview

Program Overview

The BA (Hons) Business and Luxury Brand Management program provides a practical business education focused on the luxury sector, applying managerial, financial, and strategic skills to luxury businesses and brands. This course develops a critical understanding of the trends that shape the luxury industry.

Program Structure

The program is divided into three years, with each year comprising various modules that cover different aspects of business and luxury brand management.

Year 1

• Subject Core:
  • Organisational Culture and Reputation: This module explores the key characteristics, types of management, and the intertwined nature of organisational culture and reputation.
  • Money, Finance and Decisions: Students discover both theory and practical application of business techniques to make successful and informed decisions.
  • Markets and Legal Frameworks: Develops understanding of the legal implications and economic reasoning that underpins entrepreneurial and business activity.
  • History and Perspectives of Luxury: Introduces the world of luxury, developing a critical understanding of the sector.
  • Learning Perspectives: Encourages students to become collaborative, critical, and reflective learners.
  • Exploring Industry and Entrepreneurship: Provides an introduction to the changes being experienced in the world of work and the scope of real-world professional activities.
• Common Modules:
  • London Perspectives: Introduces students to the relationships between various subject areas and London.
  • Global Perspectives (Spring Term): Involves practical group tasks inspired by contemporary intercultural, political, and social issues.
  • Language Modules: Offers a range of languages from beginner to advanced levels, including Arabic, Chinese, French, German, Italian, Japanese, Russian, and Spanish.

Year 2

• Subject Core:
  • Luxury Branding: Focuses on luxury brands that deliver concepts securing brand loyalty and consistently delivering premium experiences.
  • Sustainable Operations: Emphasizes the core theme of sustainability, addressing economic, social, and environmental aspects of operations.
  • Data-driven Marketing: Develops theoretical knowledge and practical skills fundamental to addressing the challenges of modern data-driven marketing.
  • Entrepreneurial Challenge: Develops entrepreneurial thinking about growing one's own or others' entrepreneurial ideas.
  • Placement: Gives students the opportunity to experience industry and entrepreneurship in an external organisation.
  • Industry Challenge: Provides an immersive experience into the world of work through real-world or live projects.
• Languages and Special Electives:
  • Special Elective 1: Offers a range of electives, including Creativity and Imagination, Being Human, and more.
  • Special Elective 2: Provides another set of electives, such as Financial Innovation and Technology, Photography Workshop, etc.
  • Special Elective 3 or a Language: Allows students to choose from various electives or language modules.
  • Special Elective 4 or a Language: Offers additional electives or language options.

Year 3

• Subject Core:
  • Developing and Launching a Luxury Business: Equips students with the skills to develop and plan a luxury enterprise.
  • Disruptive Strategies and Models: Explores how organisations can harness technologies to disrupt and create new business models.
  • Major Project I: The first part of the Major Project, where students develop a proposal and begin work on their project.
  • Major Project II: The second part of the Major Project, where students realise and complete their work.
• Languages and Special Electives:
  • Special Elective 1: Offers electives like Creative Futures, Essential Leadership Skills, and more.
  • Special Elective 2: Provides electives such as Influencer Marketing Masterclass, The Blockchain and Cryptocurrency Revolution, etc.
  • Special Elective 3 or a Language: Allows students to choose from electives or language modules.
  • Special Elective 4 or a Language: Offers additional electives or language options.

Admission Requirements

• Academic Requirements: Three GCE A-levels at grade A-C, 24 points in the International Baccalaureate, or equivalent qualifications.
• English Language Requirements: Minimum English proficiency requirement through one of the following qualifications (or equivalent): GCSE, IB SL or HL, IELTS, or US HSD.

Tuition Fees

• Tuition Fee: £26,000 per year for the 2025 start, fixed for the duration of the course.
• Non-refundable Advance Deposit: £1,000 for UK students and £4,000 for non-UK students for the 2025 start.

Careers

Graduates can work in various sectors, including PR/marketing, brand management, hospitality/events, project management, advertising, and communications. The course also prepares students to launch their own start-ups or expand family businesses.

Conclusion

The BA (Hons) Business and Luxury Brand Management program at Regent's University London offers a comprehensive education in the luxury sector, combining theoretical knowledge with practical skills. The program is designed to equip students with the skills and knowledge required to succeed in the competitive luxury industry. With its strong focus on industry connections, entrepreneurship, and global perspectives, this program provides students with a unique learning experience that prepares them for a successful career in luxury brand management.